Marketing Specialist

Location: This is a Hybrid Position Located in Lansing, MI The Marketing Specialist helps develop strategic plans that guide marketing and advertising campaigns. Essential Responsibilities & Duties • Crafts the tactical structure for campaign messaging • Develop and deliver strategic audience journey maps that inform campaign planning, messaging, and media placement across all stages of the customer experience • Conduct market research to identify audience trends and consumption habits, competitor offerings and demographic data • Create, monitor and analyze goals and objectives to reach audiences through appropriate marketing channels and determine ROI of a campaign • Establish and maintain relationships with new and existing clients through client presentations and meetings • Provide strategic direction for outbound and inbound marketing activities by displaying expertise in certain areas such as media placement, data analysis, optimization and content development • Create innovative marketing campaigns utilizing data and research tools • Discover and analyze effective marketing and promotional channels, including media platforms to be used to relay campaign messages to audiences • Work with Implementation team to investigate the performance of a client’s marketing campaigns and strategies through evaluating key performance metrics against client goals About Güd Marketing Güd Marketing is a comprehensive and integrated marketing firm.