About the position Responsibilities • Support digital marketing efforts by working with outside agencies to manage multi-platform campaigns • Own the social media calendar, develop ads and post regularly • Support lead generation activities by analyzing data in Salesforce.com and creating reports • Manage marketing automation platform and create drip campaigns • Perform regular updates to the JADAK website including blog development • Plan and execute industry trade shows • Work cross-functionally to support product launches including competitive research and developing customer-facing and sales materials • Conduct market research to stay informed of industry trends and the current market environment. Requirements • Possess a background in marketing, communications or a related field. • Be able to write clearly, concise, and compelling copy, and communicate effectively. • Be experienced in developing and executing successful marketing campaigns and generating and nurturing leads.
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