Marketing Specialist

The Marketing Specialist will help manage the day-to-day strategic marketing initiatives of the local Network Office (NO) and select financial advisors within the Milwaukee market. This individual should thrive in an environment that promotes direct engagement with colleagues, embraces a recruiting-minded culture and excels in providing premium services that cannot be found outside of Northwestern Mutual. Responsibilities: For the Network Office • Lead tactical execution of Marketing Plan • Operate within guidelines of Marketing Budget • Plan and execute small to large scale marketing events • Execute procedural tracking and measuring of marketing program’s impact and overall ROI • Identify and lead marketing education and training (workshops and webinars) to select financial advisors, their marketing team and the network office • Support execution of internal brand-building events • Provide support for local public relations, advertising and philanthropic efforts Qualifications: • 2-5 years marketing and event experience • Bachelor’s degree in marketing or communications preferred • Comfortable leading teams and individuals toward goals, utilizing interpersonal and problem-solving skills • Excellent analytical, written and oral communication skills • Ability to multitask, prioritize and take independent action to make sound decisions with minimal oversight • Ability to work effectively with people at all levels; maintain confidentiality • Proficiency in Microsoft Office and social media technologies (e.g., LinkedIn, Facebook and Twitter) • Previous experience in financial services a plus • Occasional night/weekend projects as determined by event schedule