Marketing Specialist

About the position

Are you a passionate marketing professional with an interest in technologies
that are changing the world? Do you get excited about connecting communities
through world-class live events and digital experiences?

If so, we want you to join our team as a Marketing Specialist for Geo Week and
Geo Week News!

As our Marketing Specialist, you'll be a driving force behind the campaigns,
content, and experiences that bring the geospatial world together. From
executing multi-channel marketing strategies to creating content that is
visually compelling for social media, coordinating onsite event logistics, and
supporting lead generation efforts, you'll help shape how professionals across
the industry engage with Geo Week and Geo Week News.

Responsibilities
• Execute multi-channel marketing strategies in support of the Senior Marketing
Manager, including campaigns across email, social media, print, digital
advertising, press and website content — all designed to drive event
registration, exhibit and digital sales, and lead generation goals.
• Create and maintain compelling content across all platforms — from social
media videos and posts and email campaigns to website updates and onsite
signage — while ensuring consistent branding and messaging across every
touchpoint.
• Support lead generation and digital marketing efforts by collaborating with
the inbound digital team and editors on PPC, paid social, content marketing,
and the development of lead gen assets including landing pages, forms,
emails, and creative promotional advertisements.
• Coordinate event marketing deliverables including sponsorship fulfillment,
exhibitor resources, staging and signage, printed show materials, and the
onsite mobile app experience — ensuring every detail is executed on time and
on brand.
• Analyze and optimize performance using dashboards and analytics tools to
track campaign results, inform strategy, and ensure continuous improvement
across all marketing initiatives.
• Support budget management, timelines, and workflows by tracking marketing
schedules, processing invoices, tracking jobs with central services teams,
and identifying opportunities to improve internal processes and cross-team
collaboration.
• Support the sales team by executing digital sponsored deliverables, media kit
development, prospect outreach, communicating marketing opportunities to
exhibitors, and ensuring a seamless experience for sponsors and partners from
contract to onsite experience.
• Manage social media profiles, engagement and growth across Meta, LinkedIn,
YouTube, and X, while exploring emerging platforms and innovative engagement
tactics like referral programs, video content, and animated graphics.

Requirements
• Experience & Education: 4+ years of marketing experience, preferably in
events or B2B marketing. A background in or passion for the geospatial/tech
industry or related fields is a plus.
• Creative & Content Expertise: Strong promotional copywriting skills and the
ability to craft engaging messaging across diverse channels while maintaining
a consistent brand voice.
• Digital Marketing Savvy: Hands-on experience with WordPress or similar CMS,
email automation platforms (Marketo preferred), Google Analytics, social
media platforms, Canva, Wave or similar creative tools. PPC and paid social
experience is a plus.
• Project Management Excellence: Highly organized and detail-oriented, with the
ability to manage multiple priorities, deadlines, and cross-functional
projects in a fast-paced environment.
• Collaborative Spirit: A true team player who communicates clearly, works
seamlessly across departments — including sales, editorial, conference, and
operations teams — and is flexible enough to pivot when priorities shift.
• Innovation Mindset: Eager to explore new engagement strategies, test creative
ideas, and bring fresh thinking to how Geo Week connects with its community.
• Comfort with Emerging Technology: Familiarity with GenAI tools and a
curiosity about how they can improve everyday marketing workflows is a plus —
we're seeking someone who is open to exploring new technologies to work
smarter and more efficiently.
• Grounded in the Details: Comfortable rolling up your sleeves for the full
spectrum of day-to-day tasks that keep a busy event and media brand running —
from monitoring emails and reviewing data reports to editing copy, supporting
customer inquiries, and tackling the behind-the-scenes work that makes the
big moments possible.