Marketing Specialist

The Marketing Specialist assists with all facets of marketing activities including research, development and execution of communications, marketing, advertising, promotions, and campaigns across multiple channels. Embraces the Purpose, Values and Crews Basics established for the organization.Serves as administrator for the Marketing project management system by inputting tasks/requests, creating and assigning subtasks, and facilitating project handoffs to ensure timely execution of objectivesPrepares and distributes news releases by identifying newsworthy opportunities and maintaining relationships with media representatives.Assists with email and direct mail campaigns, including writing copy, researching and procuring data, processing mail merge and coordinating mailings.Assists with creating and maintaining content for blogs, websites and social media platforms.Monitors social media comments and online reviews across relevant platforms and responds or escalates follow-up actions accordance with established guidelines and reputation management standards.Creates and schedules messages on electronic and manual reader boards.Assists in planning, coordinating, and executing special events such as branch openings, anniversary celebrations, corporate sponsorships, community events, and promotional campaigns.Designs digital and print collateral for internal and external marketing efforts, including ads, posters, flyers, banners, and social media.Edits, alters and makes enhancements to photographs.Works with internal compliance team, ensuring that marketing materials are compliant with banking regulations and that they meet established standards. Background Skills and Requirements: Desire and willingness to work in a collaborative, flexible and team-oriented work environmentExcellent verbal and written communication skills, including the ability to communicate effectively with a diverse range of individuals and groups Strong project management, time management, planning and prioritization skills.Strong analytical problem-solving and decision-making skills.Ability to work independently and as part of a cross-functional team. Crews Bank & Trust is an equal opportunity employer.