We are seeking a driven and experienced Marketing Director to lead marketing strategy across our Multi-store auto company. This role is responsible for increasing market share, driving traffic, and maximizing profitability through strategic advertising, branding, social media, and data-driven campaigns. The ideal candidate understands automotive retail, digital marketing, and how to generate measurable results across multiple rooftops.
What You’ll Do
Develop and execute marketing strategies to grow sales and market share across all locations (a month in Advance)
Plan and manage monthly and annual marketing budgets
Implements in-store process for capturing customer reviews and customer purchase images for social media postings.
Oversee all advertising channels:
Digital (Google, social, SEO, third-party sites)
Traditional (radio, TV, billboards, print, direct mail)
Coordinate and manage ad agencies, vendors, and media partners
Handle Social Media for stores
Ensure Legal Compliance with all advertising
Create and approve:
Ad copy
Campaign creatives
Promotional materials
Work closely with General Managers and Sales Managers on campaigns and promotions
Track and analyze campaign performance (ROI, lead flow, cost per lead, etc.)
Adjust marketing strategies based on data and market trends
Maintain consistent branding across all stores
Develop and implement in-store and off-site promotions
Setup Events with local town events and sports programs
Act as liaison with: Media outlets
Manufacturer marketing programs
Conduct market research and competitor analysis
Prepare and present performance reports to leadership
Attend management and strategy meetings
What We’re Looking For
Proven experience in automotive marketing (preferred) or multi-location retail marketing
Strong understanding of:
Digital marketing & lead generation
Advertising strategy
Budget management
Experience managing multiple locations or brands
Ability to analyze data and make ROI-driven decisions
Strong leadership and communication skills
Experience working with ad agencies and vendors
Highly organized and able to manage multiple campaigns simultaneously
Compensation & Benefits
Competitive salary + performance bonuses
Health benefits
Paid time off
Job Type: Full-time
Pay: $52,000.00 - $75,000.00 per year
Benefits:
Employee discount
Health insurance
Paid time off
Parental leave
Experience:
Marketing: 3 years (Preferred)
Work Location: In person
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