Marketing Specialist

Job Title: Barron Equipment, Inc., Marketing Specialist

Reports to: Marketing Manager
Job Purpose The Marketing Specialist is responsible for aiding the Marketing Manager in identifying marketing opportunities by analyzing both B2B and B2C customer requirements by market to promote Barron’s products and services. The Marketing Specialist supports the Marketing Manager in strategically choosing specific marketing avenues to get the greatest rate of return, while also tracking results.
Primary Job Responsibilities
· Maintains all social media o Facebook o Instagram o Twitter o Linked In o YouTube o TikTok
· Edits E-Commerce site and updates web content o Contacts vendors for product information o Updates products in ERP system, as well as Woo Commerce and Wordpress o Analyzes SEO information using tools such as SEMRush to enrich web content with appropriate keywords

· Organizes product photography o Uses 360 degree photo software to take images of products to upload on to website

· Assists with planning and executing company events (both external and internal)

o Home Show o Open House o Trade Shows o Employee events such as monthly cookouts, Christmas party, etc.

· Provides excellent customer service to all external customers and employees at Barron Equipment

· Changes readerboard and email banners

· Helps create video testimonials and commercials to further market the business

· Answers incoming calls and directs phone calls to appropriate employees using Decision Tree-One Call Solution, as needed

· Accomplishes marketing objectives through planning, developing and implementing; continues to evaluate advertising needs

· Identifies marketing opportunities by identifying customer requirements; defining market and competitors share; forecasts projected business

· Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development

· Creates Barron company literature using Branding; such as flyers and product specific literature • Constant Contact

· Assists in developing specific marketing plans with outside and inside sales representatives

· Completes weekly written progress reports to Marketing Manager

· Protects organizations value by keeping information confidential

· Travels to job sites for images/video projects

· Completes any tasks as directed by the Marketing Manager

Supervisory Responsibilities
There are no supervisory responsibilities for this role.
Physical Demands

Occasionally lifts 10-20 lbs; boxes, paperwork

Performs 6 hours of an 8 hour work day in a sitting position behind a desk

Travels to Des Moines location on a monthly basis

Operates a fax & copy machine

Frequently types on a keyboard

Frequently lifts phone receiver to speak with customers and employees

Takes photos of product to display on company website; ability to determine size of equipment needed for photo

Reaches overhead to file paperwork

Occasionally works in warehouse, showroom and job sites

Climbs stairs to employee lounge and conference room

Cognitive Demands

Analyzes market trends by area to determine best marketing approach

Applies good reasoning for company website and social media accounts

Attitude/Aptitude

Has a positive attitude towards job duties

Is a team player

Is self-motivated

Works well under stress

Can multi-task to complete daily tasks

Ability to control emotions

Makes good decisions

Works independently to complete workload

Possess attention to detail and problem solving skills

Exhibits excellent written and verbal communication skills

Provides support to customers at Barron Corporate Office

Displays a positive, friendly and respectful attitude towards customers and coworkers

Maintains a safe and clean environment by keeping workstations neat and organized

Follows Barron Equipment’s policies and procedures

Follows Barron Equipment’s safety policy

Maintains good attendance

Conforms to company dress code

Attends department meetings

Other duties as assigned by management

Demonstrates the ability to multi-task to complete job duties

Work Environment
The front office area can be cool and dry.

Noise level is low, ringing phones.

Can hear loud noise from warehouse; machines

Work Schedule The hours for the position are Monday throug