Marketing Specialist

Manage and optimize Google Ads pay-per-click campaigns, including keywords, bidding, targeting, ad copy, landing pages, conversion tracking, and reporting.Manage and optimize all Google Business Profiles, including business information, service areas, photos, posts, reviews, and local search visibility.Oversee Google Local Services Ads, including budgets, service areas, account health, lead quality, and lead disputes.Manage the company's organic and paid presence across all relevant social media platforms.Develop social media content calendars, coordinate content creation, publish posts, and monitor engagement.Plan and execute paid social media campaigns designed to generate qualified leads and build brand awareness.Manage and allocate the company's marketing budget based on channel performance and business objectives.Track lead volume, lead quality, cost per lead, conversion rates, booked appointments, customer acquisition costs, and marketing-generated revenue.Identify underperforming campaigns and make timely adjustments to improve results.Create seasonal promotions, service-specific campaigns, and targeted offers for our service areas.Maintain accurate call, form, and conversion tracking across all marketing channels.Provide clear performance reports, insights, and recommendations to company leadership.Coordinate with customer service and operations to ensure marketing campaigns support business capacity and revenue goals.Maintain consistent branding and messaging across all digital channels.Qualifications Proven experience managing Google Ads, Google Business Profiles, and Google Local Services Ads.Experience managing both organic and paid social media campaigns.Strong understanding of local search, PPC, lead generation, conversion tracking, and digital advertising.Demonstrated ability to manage a marketing budget and improve return on investment.Experience using analytics, call tracking, reporting dashboards, and customer relationship management systems.Strong written communication, organizational, and project-management skills.Ability to work independently, prioritize projects, and take ownership of performance.Strong analytical skills and the ability to make data-driven marketing decisions.Experience marketing a plumbing, HVAC, electrical, home-services, or other local service business is strongly preferred.Compensation and Benefits Consistent growth in qualified calls, inquiries, and booked appointments.Improved cost per qualified lead and customer acquisition cost.Strong performance across Google Ads and Local Services Ads.Increased visibility, activity, and engagement across our Google Business Profiles.A consistent and professional social media presence.Effective allocation of the marketing budget toward the highest-performing channels.Accurate reporting that connects marketing spending to leads, booked jobs, and revenue.Continuous testing and improvement of campaigns, offers, targeting, and messaging.Why Join Tip Top Plumbing? This is an opportunity to take ownership of Tip Top Plumbing's digital marketing systems and play a direct role in the company's continued growth. Google Ads and PPC campaignsGoogle Business ProfilesGoogle Local Services AdsOrganic and paid social mediaMarketing budgets and lead-generation reportingPlease include examples of measurable results you have achieved, such as increased qualified lead volume, reduced cost per lead, improved conversion rates, or increased return on advertising spend.