Marketing Specialist

Job Title: Temporary Marketing Specialist II

Pay Rate : $40.00-$50.00 per hour

Status: 3 month assignment with possible extensions

Location: Onsite in Santa Rosa, CA

JOB DESCRIPTION:

Our client is seeking a Temporary Marketing Specialist II for a contract opportunity. The Marketing Specialist II will play a pivotal role in driving the success of marketing initiatives. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Working closely with the Assistant Marketing Manager and cross-functional teams, the Specialist combines creative thinking and analytical insights to deliver results-driven marketing solutions.

KEY COMPETENCY AREAS
Develop and Execute Campaigns

Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:

Conducting thorough marketing and competitive research and analysis.

Crafting detailed marketing program descriptions and strategic plans.

Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.

Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.

Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.

Campaigns are stored in Click-up or Monday.com and Asana.

Media Planning and Buying

Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP. Products / Services could include - Visa, Consumer Lending, Community, Wealth Management, Membership, Home Loans etc.

Market Analysis and Innovation

Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.

Data-Driven Decision-Making

Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.

Campaign Analysis and Optimization

Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.

Brand Management

Maintain and enhance the brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.

Internal Support and Collaboration

Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.

Strategic Planning

Participate in and contribute to developing the annual marketing plan and budget.

Measurement and Reporting

Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.

Stakeholder Relationships

Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives

Person will partner with creative, digital, analytics, compliance, PR to project manage the campaigns.

Client has creative services and graphic design team and social media in-house - this person will work with these in-house teams.

Department Support

Responsible for a variety of quality control, proofreading tasks, and other marketing support as requested.

Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people.

As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events.

SKILLS & EXPERIENCE NEEDED

4+ years of experience and knowledge of current marketing techniques and practices and marketing campaign management.

Digital and Traditional experience - This person will work the creative strategy. Work with media agencies, digital partners as well as work on traditional media such as bill boards and newspapers.

There are no copy writers on staff. You should be able to do copy writing.

You will act as an internal agency and work on campaigns from start to finish.
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