Marketing Specialist

Job Description About your Role: In this position, you will assist with campaign execution, coordinate assets and deliverables, and support performance tracking and documentation. Support the execution of marketing campaigns that drive enrollment, awareness, and engagement Coordinate with internal teams and external partners to support timely delivery of campaign assets across channels Assist with the development of messaging and marketing content aligned to school value propositions and audience needs Support collaboration with earned media agencies to execute local and regional awareness campaigns Partner with creative, product, and school teams to ensure campaign materials accurately reflect product features and benefits Apply market research insights as directed to support campaign positioning and execution Support A/B testing initiatives and assist with documenting results and learnings Track and compile marketing performance metrics (e.g., website traffic, leads, conversions) to support reporting and analysis Maintain organized documentation for campaign plans, timelines, deliverables, and results Assist with new product launches by supporting cross-functional coordination and asset development Ensure timely, accurate communication with stakeholders under guidance from senior team members Build foundational knowledge of digital marketing channels, tools, and best practices Stay informed on trends in K-12 education and digital marketing to support ongoing learning Skills: A/B Testing, Analysis Skills, Background Investigation, Best Practices, Board Meeting, Brand Marketing (Branding), Campaigns, Channel Marketing, Communication Skills, Contract Management, Cross-Functional, Demand Generation, Detail Oriented, Documentation, Documentation Plan, Interpersonal Skills, Market Research, Marketing, Marketing Campaign, Marketing Communications, Marketing Metrics, Marketing/Promotional Messaging, Mentoring, Online Marketing, Organizational Skills, Outbound Marketing, Performance Analysis, Performance Metrics, Presentation/Verbal Skills, Product Support, Product/Service Launch, Project/Program Coordination, Team Building, Team Player, Test Plan/Schedule, Time Management, Web Analytics, Website Traffic, Willing to Travel, Writing Skills