Marketing Specialist

Subsidiary
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OmniSource

Overview
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The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions.

Responsibilities
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* Develop, implement and maintain a corporate social media strategy.
+ Analyze trends with social media.
+ Creation of content calendar and guidelines.
* Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
* Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met
* Conduct market research and develop strategies based on industry trends and demographics.
* Write, proofread, and edit creative materials
* Maintain marketing budget.
* Photography as requested within the divisions.
* Video / filming and editing of video within the divisions as requested.
* Assist in marketing recruiting efforts and events.
* Maintain Omni website and update as needed.
* Develop company podcasts.

Qualifications
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* Bachelor’s degree in business, marketing, or related field
* 2-5 years’ experience in marketing
* Proficient in creating and editing video and photography content utilizing appropriate software
* Working knowledge of social media platforms
* Proficiency in creation of social media posts
* Proficiency in Microsoft Outlook, Word, Excel, and SharePoint
* Effective written and verbal communication skills
* Ability to use sound judgment
* Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion

***Steel Dynamics, Inc., and all affiliated entities are equal opportunity employers.***