Marketing Specialist

Description

We’re seeking a Marketing Specialist to work cross-functionally, assisting the Appraisal & Tax vertical marketing team with a variety of projects, including campaign planning and execution, event coordination, content development, and project management. The ideal candidate is a strong project manager with excellent copywriting skills, a quick grasp of marketing technology platforms, and experience with email, social media, and performance reporting through tools like Google Analytics and Power BI. The role requires collaboration with others for project planning and the ability to work independently to execute multiple concurrent campaigns and projects. The Marketing Specialist will have a positive impact on the division by delivering campaigns that raise awareness, generate leads, and create loyalty among the division’s prospects and clients. The work of the Marketing Specialist will enhance the brand, position Tyler for consideration, and help close new business.

Responsibilities

Develop and implement innovative, multi-faceted marketing campaigns, which may include email, podcast releases , blogs, print, social media, web content, webinars, infographics, advertising, videos, and in-person touchpoints with clients and prospects.Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness. Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content.Become adept in the Tyler voice and writing style, to write effective, compelling content and ensuring that messaging is consistent and drives the key messages in an impactful way.Manage projects so assigned deliverables are completed on time and with efficient use of resources.Work independently on projects with some oversight from manager; engage collaboratively with team and clients as neededStay abreast of industry and marketing best practices, trends, ideas, tools, and technology.Utilize department technology to manage workflow – CoSchedule and Confluence for all campaign planning, TyCAT for project management, Marketo for email campaigns, Teams for project collaboration, and others as needed.

Qualifications

Bachelor’s degree in a related field or equivalent experienceAt least 3 years of marketing experienceAn understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows, advertising, and social mediaExperience effectively managing a variety of marketing projects and timelines.Strong writing skills and experienceKnowledge of AP styleSolid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)An understanding of graphic applications, image/media files, web media/interactive marketing, etc.A positive attitude with a desire to go above and beyond expectations.Technology/software industry and public sector experience preferred.