Marketing Specialist

About the Role

Richards and Jurusik Immigration Law is looking for a creative, detail-oriented, and proactive Marketing Specialist to support the firm’s growing digital marketing initiatives.

In this role, you will work closely with the Marketing Manager to create and manage content across multiple platforms, including the website, blog, social media, video, and email marketing. You will also play a key role in tracking marketing performance, analyzing data, and identifying opportunities to improve engagement and overall strategy.

This position is ideal for someone who takes initiative, is highly organized, and is eager to contribute ideas to continuously improve marketing efforts and results.

Key ResponsibilitiesContent & Blog Management

Manage and publish blog content through WordPress, ensuring all posts are accurate, SEO-optimized, and aligned with firm branding
Create, edit, and update client success story blogs in coordination with attorneys and paralegals
Maintain and update existing content to ensure accuracy, consistency, and relevance
Ensure all content includes proper formatting, internal links, and calls to action

YouTube & Podcast Management

Coordinate video and podcast topics with attorneys
Edit videos and podcasts, including captions, formatting, and basic enhancements
Design thumbnails and graphics using Canva
Upload and optimize content on YouTube and podcast platforms (titles, descriptions, tags, etc.)
Manage and maintain all video and podcast content across platforms

Social Media & Email Marketing

Create and schedule social media posts highlighting blogs, success stories, podcasts, and firm updates
Write engaging captions with appropriate hashtags and calls to action
Assist in managing email campaigns through platforms like Mailchimp
Support content promotion and audience engagement across platforms

Marketing Campaigns & Initiatives

Assist in developing marketing materials such as brochures, graphics, and promotional content
Help coordinate webinars, events, and related marketing efforts
Support ongoing campaigns and ensure timely execution

Website Management & Optimization

Regularly review and update website content for accuracy and performance
Identify opportunities to improve user experience, SEO, and conversions
Ensure consistency across all website pages and content
Suggest improvements to better target and engage the firm’s audience

Analytics, Reporting & Performance Tracking

Manage and maintain marketing data across platforms
Prepare weekly and monthly marketing performance reports
Analyze Google Analytics and other performance tools to track user behavior and trends
Provide insights and recommendations to improve content, engagement, and campaign performance

Collaboration & Continuous Improvement

Work closely with the Marketing Manager and internal team to ensure content accuracy and alignment
Communicate with attorneys and paralegals to gather information when needed
Take initiative in identifying new ideas, strategies, and areas for improvement
Continuously look for ways to improve efficiency, engagement, and overall marketing performance

What You’ll Learn

Hands-on experience with tools such as WordPress, Mailchimp, Canva, YouTube Studio, and Google Analytics
How to create and optimize content for SEO and client engagement
The process of developing and managing content across multiple platforms
How to analyze marketing data and turn insights into actionable strategies
Real-world experience in how a leading immigration law firm markets its services and builds client trust

Skills & Qualifications

Strong writing and editing skills with a high attention to detail
Experience with or willingness to learn tools such as WordPress, Mailchimp, Canva, and YouTube Studio
Understanding of SEO, social media strategy, and digital marketing principles
Proficiency in Google Workspace (Docs, Sheets, Drive)
Strong organizational and time-management skills with the ability to manage multiple tasks and deadlines
Excellent written and verbal communication skills
Creative mindset with the ability to work both independently and collaboratively
Ability to take initiative and a basic understanding of digital marketing and content creation

What We’re Looking For

A self-motivated and proactive individual who takes ownership of their work
Someone who brings ideas, suggestions, and solutions - not just execution
A detail-oriented candidate who values accuracy and quality
A team player who can also work independently
A growth mindset with a focus on continuous improvement and results

Pay: $23.00 - $26.00 per hour

Education:

Bachelor's (Required)

Location:

Buffalo, NY 14202 (Preferred)

Work Location: In person