Marketing Specialist

**SHOWBOAT RESORT | POSITION DESCRIPTION**

**Job Title**

**Marketing Specialist**

**Department**

Sales / Marketing

**Location**

Showboat Resort, Atlantic City, NJ

**Employment**

Full-time | On-site

**Salary Range**

$60,000–$75,000 annually

**Schedule**

Primarily Monday–Friday; evenings/weekends as needed

**Reports To**

General Manager

**FLSA Classification**

To be determined by Human Resources

**Position Summary**
====================

Showboat Resort seeks an experienced, creative, and results-driven Marketing Specialist to serve as the primary on-site marketing liaison for Showboat Hotel, Island Waterpark, Lucky Snake Arcade, and the property's entertainment venues and attractions. This individual will coordinate and execute marketing initiatives, connecting property leadership and operating departments with external marketing agencies and consultants. The specialist will own assigned campaign timelines, ensure consistent messaging across on-property and digital channels, and support initiatives designed to increase visitation, guest engagement, bookings, and revenue. The ideal candidate is proactive, organized, resourceful, and comfortable working independently in a fast-paced hospitality and entertainment environment.

**Organizational Relationships**
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Reports to the General Manager; collaborates closely with Sales, Events, Front Office, Waterpark, Arcade, Food & Beverage, Operations, and external marketing partners. No direct reports.

**Qualifications and Skills**
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* Excellent written and verbal communication, project management, and follow-through skills; able to manage several campaigns simultaneously.
* Demonstrated ability to independently execute campaigns, meet deadlines, and work confidently with department leaders and outside partners.
* Working knowledge of social media, email marketing, websites, online promotions, and basic SEO; experience with marketing analytics and performance reporting.
* Comfortable capturing usable photos and short-form video on property; familiarity with Canva and basic video-editing tools preferred.
* Creative, detail-oriented, guest-focused, and commercially minded, with an interest in identifying new revenue opportunities.
* Proficiency with Microsoft Office or Google Workspace and shared project calendars or tracking tools.

Education and Experience
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* 3–5 years of relevant marketing experience preferred; hospitality, tourism, entertainment, attractions, or event marketing experience strongly preferred.
* Bachelor's degree in marketing, communications, hospitality, business, or a related field preferred; equivalent hands-on experience considered.
* Experience coordinating with external agencies, creative vendors, or consultants preferred.
* Examples of personally executed marketing campaigns or a portfolio of relevant work are encouraged.

**Duties and Responsibilities**
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**On-Site Marketing Liaison & Project Ownership**
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* Serve as the primary on-site point of contact for external marketing partners and consultants, providing timely information, assets, approvals, and operational updates.
* Maintain a rolling 30–60-day marketing and promotions calendar; manage project trackers, assignments, deadlines, and follow-up.
* Lead coordination of assigned campaigns from briefing through launch, confirming readiness across all participating departments.
* Participate in marketing meetings, document action items, and provide weekly status updates to the General Manager.

**Campaign Execution & Revenue Support**

* Coordinate seasonal campaigns, hotel packages, attraction promotions, special events, and group-sales initiatives across the property.
* Partner with Sales and operating departments to identify cross-promotional opportunities that support room nights, attraction attendance, event inquiries, and on-property spending.
* Verify promotional details, dates, pricing, terms, creative assets, and calls to action before campaigns are released.
* Track results with available data and recommend adjustments to improve engagement, conversion, and revenue.

**Content, Digital & Brand Coordination**

* Capture and organize timely on-site photography and short-form video for campaigns, events, guest experiences, and property updates.
* Coordinate requests for graphics, video edits, signage, email content, and website updates with approved internal and external teams.
* Review marketing materials for factual accuracy, consistent branding, and alignment across social, email, web, and property signage.
* Coordinate social media and email promotional calendars with external teams; escalate urgent guest-facing issues to appropriate departments.

**On-Property Events & Partnerships**

* Coordinate production, placement, and removal of promotional signage and collateral; conduct regular property marketing walks.
* Support event launches, photo opportunities, influencer visits, media opportunities, and community partnerships.
* Ensure Front Office, Waterpark, Arcade, Events, Food & Beverage, and other affected teams understand active promotions and redemption procedures.

**Reporting & Accountability**

* Provide weekly summaries of campaigns in progress, upcoming deadlines, pending approvals, and issues requiring management decisions.
* Maintain organized digital asset libraries, vendor contacts, campaign records, and promotional materials.
* Prepare monthly summaries of key marketing activities and available performance measures, including bookings, attendance, leads, engagement, or redemption results as applicable.

**Showboat Core Values**
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Friendly Focused • Kindness Focused • Team Spirit • Hearts that Serve • Take Ownership. The Marketing Specialist is expected to demonstrate these values through collaboration, guest service, professionalism, and personal accountability.

**Work Schedule & Essential Functions**
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Full-time, on-site position with a primarily weekday schedule. Flexibility is required for selected evenings, weekends, holidays, and special events. The position requires regular attendance, professional communication, computer-based work, movement throughout the property, and occasional handling of promotional materials.