Marketing Specialist

Marketing Specialist

Location: Fargo, ND
Position: Full-Time
Reports To: Director of Sales & Marketing

Position Overview

TruGreen is seeking a creative, organized, and motivated Marketing Specialist to support our growing lawn care business across multiple markets. This individual will manage day-to-day marketing activities, strengthen our local brand presence, and support residential and commercial sales initiatives.

The ideal candidate is hands-on, comfortable working independently, and experienced with digital marketing, social media, and content creation.

Key Responsibilities

Manage and maintain company social media platforms, including Facebook, Instagram, and LinkedIn.
Create engaging marketing content, including photography, video, graphics, and promotional materials.
Coordinate with branch teams to capture field content, customer success stories, and seasonal service highlights.
Create and manage internal company newsletters and external customer newsletters.
Plan, coordinate, and manage company tradeshows, community events, and promotional activities.
Support residential and commercial marketing campaigns, including email marketing and lead-generation initiatives.
Maintain and update website content while coordinating with external marketing partners.
Monitor digital marketing performance, campaign results, and lead-generation activity.
Maintain brand consistency across all company locations and marketing materials.
Coordinate marketing materials, promotional items, signage, and sales collateral.
Travel occasionally between branch locations to support marketing initiatives, content creation, and events.
Work closely with the Director of Sales & Marketing to execute company marketing priorities.

Qualifications & Skills

2+ years of experience in marketing, communications, digital media, or a related field preferred.
Strong working knowledge of Facebook, Instagram, LinkedIn, and Meta Business Suite.
Experience with Canva, Adobe Creative Suite, or similar graphic design tools.
Proficiency with Apple Mac computers and macOS.
Experience with email marketing platforms such as Mailchimp or Constant Contact.
Familiarity with WordPress or other website content management systems.
Understanding of Google Analytics, Google Business Profile, and basic SEO principles.
Strong photography, video editing, and content creation skills.
Excellent written communication, organizational, and time-management skills.
Ability to manage multiple projects and deadlines independently.
Proficiency with Microsoft Office, including Outlook, Excel, and PowerPoint.
Valid driver's license and willingness to travel occasionally.

What We're Looking For

We are looking for someone who enjoys being creative but also understands that marketing should produce measurable business results. This individual must be comfortable working with sales teams, technicians, branch managers, and outside marketing partners.

The successful candidate will take ownership of daily marketing execution while helping TruGreen build a consistent, professional presence across all markets.

Pay: $45,000.00 - $45,001.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Retirement plan
Vision insurance

Work Location: In person