Marketing Specialist

We are hiring an experienced Marketing Specialist to develop and manage campaigns, lead generation, and brand outreach across all divisions of Truly Tough Contractors. This is an in-person role at our Palm Springs office. This is a full-time in-office position for a marketing specialist who runs end-to-end digital campaigns and owns the lead flow from first click to booked job. Truly Tough Contractors operates multiple divisions across roofing, concrete, flooring, fencing, drywall, painting, pools, plumbing, HVAC, electrical, and solar, and each division has its own search intent, ad targeting, and seasonal demand curve. Specialists who thrive here balance SEO, paid media, local search, and content production with the discipline to track, report, and iterate on the numbers every week. Pay is competitive and based on experience and proven results.

Core Responsibilities:

Execute technical, on-page, and local SEO across the Truly Tough domain. Keyword research, content briefs, on-page optimization, and local landing page builds for each service city.Build, launch, and optimize Google Ads campaigns across divisions. Manage budget pacing, search term quality, landing page experience, and conversion tracking.Set up and optimize Google Local Service Ads across all qualifying service categories. Manage verification, bidding strategy, and lead quality review.Manage and optimize Google Business Profile listings for Palm Springs and surrounding service cities. Post updates, manage reviews, and drive Map Pack visibility.Build and run Facebook and Instagram campaigns for lead generation, remarketing, and brand awareness across divisions.Plan, write, edit, and publish blog content that supports SEO and builds authority for each service division. Coordinate with field experts for technical accuracy.Own the lead flow from first click through booked job. Tag sources, track conversion rates, identify drop-offs, and coordinate with sales to close the loop.Build weekly and monthly reports tracking cost per lead, cost per job, channel performance, and attribution.Marketing Channels and Tools:

SEO including technical, on-page, and local SEO with keyword research, content strategy, structured data, and local landing pages across multiple service cities.Google Ads / PPC including search, Performance Max, and display campaigns with budget management, keyword review, and landing page optimization.Google Local Service Ads including setup, background check coordination, bidding, dispute management, and lead quality review.Google Business Profile listing optimization, post scheduling, Q and A, review management, and Map Pack strategy for each service area.Meta Ads including Facebook and Instagram campaigns across lead gen, remarketing, and brand with creative testing, audience building, and conversion API setup.Blog and content including editorial calendar, keyword-driven content planning, writing, editing, and publishing with strong conversion flow.Lead tracking and CRM including source tagging, call tracking, form tracking, and conversion attribution plus CRM administration for lead routing.Analytics and reporting with Google Analytics 4, Google Search Console, and dashboarding tools plus clear weekly reporting and monthly deep-dives.Qualifications and Requirements:

Minimum 5 years of digital marketing or lead generation experience. Hard minimum.Hands-on experience across multiple channels, with preference for SEO, Google Ads, Local Service Ads, Google Business Profile, Meta Ads, and content marketing.Strong analytical skills, including comfort with Google Analytics 4, Google Search Console, and building clear reports that drive decisions.Proven lead tracking experience from capture through booked job, including source attribution and CRM coordination.Clean written communication for blog content, ad copy, service pages, and internal reports.Ability to work in-person at our 180 W Oasis Rd office in Palm Springs during standard business hours.Valid driver's license and reliable transportation.Working Hours: Full-time, standard business hours, in-person at our Palm Springs office.

Compensation: $20 to $30 per hour, paid weekly in USD. Compensation is based on experience and proven results. Overtime may be available during peak season.

How to Apply: Send a resume or work history listing the marketing channels you have run and approximate years on each. Links to example campaigns, content portfolios, or reporting dashboards strongly support your application. Include references from prior marketing employers. Apply at https://www.trulytough.com/application.