Marketing Specialist

About the Role

The Adventure Travel Marketing Specialist is responsible for developing and executing strategic, high-quality content that drives trip inquiries and bookings, increases brand awareness, and supports revenue growth for adventure travel clients.

This role works directly under the owner to translate marketing strategy into compelling, conversion-focused content across digital and print channels. The ideal candidate combines strong copywriting skills with strategic thinking, enthusiasm for fishing and outdoor adventure, and an understanding of experience-driven marketing.

Key ResponsibilitiesContent Strategy & PlanningTranslate strategy into actionable content plansDevelop and manage monthly content calendars (organic and paid)Align messaging with booking goals, seasonal promotions, and target audiencesIdentify content opportunities that support trip inquiries and conversionsConduct keyword research to support blog and landing page contentEnsure messaging aligns with brand voice and campaign strategySocial Media (Organic & Paid)Write engaging, experience-driven social media copyDevelop recurring content themes Write paid social ad copy focused on inquiries and bookingsCollaborate with designers on compelling visual storytellingMonitor engagement trends and optimize messaging accordinglyEmail MarketingWrite and build booking-driven newslettersDevelop seasonal campaignsCreate nurture sequences for new leads and past guestsCraft compelling subject lines and calls to actionSupport segmentation and lifecycle marketing strategies within HubSpotBlog & SEO ContentWrite SEO-optimized blog posts focused on destinations, trip planning, and fishing expertiseDevelop long-form pillar content for key trip categoriesUpdate and optimize existing contentCollaborate with internal team members to align content with SEO strategyLanding PagesWrite conversion-focused trip landing pagesDevelop messaging hierarchyAlign landing pages with paid media and lead generation campaignsSupport A/B testing initiativesCollateralWrite brochures, trip guides, and one-pagersDevelop trade show and expo materialsSupport branded collateral for events and promotional initiativesCreative CoordinationDevelop clear creative briefs for graphic designersProvide direction on messaging hierarchy and visual alignmentReview and provide feedback on creative assetsMaintain brand voice consistency across all deliverablesPerformance & OptimizationReview content performance metricsIdentify opportunities to improve engagement, inquiries, and bookingsCollaborate with the Account Executive and Automation Specialist on funnel performanceParticipate in monthly and quarterly reporting reviewsRequired Skills & Qualifications3+ years of experience in content marketing, copywriting, or digital marketingStrong copywriting and editing skillsExperience writing for email, social media, blogs, and landing pagesUnderstanding of social media strategy (organic and paid)Experience developing email marketing campaigns and journeysExperience working within HubSpot or similar CRM platformStrong project management and organizational skillsAbility to manage multiple client deliverables simultaneouslyProficiency with common marketing platforms (e.g., HubSpot, Meta Business Suite, WordPress, etc.)Basic understanding of SEO principlesPreferred QualificationsExperience marketing within travel, tourism, outdoor, or hospitality industriesPassion for fishing, outdoor recreation, or adventure travelExperience with booking-driven or revenue-focused campaignsFamiliarity with Google Analytics and HubSpot reporting toolsExperience supporting event or trade show marketing initiatives

About MDSManifest Digital Solutions (MDS) is a digital marketing firm based in Bozeman, MT, specializing in executing full-scale marketing programs that drive revenue for clients in behavioral health and adventure travel. Founded in 2019, MDS is built on curiosity, creativity, and crafting valuable solutions that deliver measurable results.

How to ApplyInterested candidates are encouraged to submit their resume and a cover letter to [email protected].