Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

Fullsteam's Automotive Vertical brings together software and payments businesses serving the automotive services industry: Fullsteam is a growth-oriented software acquirer that pairs modern, scalable payments technology with vertical-specific software, giving operators tools like business management software, integrated payments, and marketing services to streamline operations and drive growth.

**Job Summary:**

We're looking for a hands-on **Marketing Specialist** to own day-to-day marketing execution for multiple automotive brands. This person will work at the intersection of content, paid media, social, email, and agency management, bringing together a strong external partner ecosystem into a cohesive, measurable marketing engine, and will report directly to the Automotive Vertical's Director of Marketing. This is not a strategy-from-a-distance role; it's executing, managing vendors, running campaigns, and building programs that directly drive revenue.

**Primary Responsibilities:**

* **Organic Social:** Plan, create, and publish content across Instagram, Facebook, YouTube, and other channels. Maintain strong, community-first brand voices.
* **Agency Management:** Own the day-to-day relationship with marketing and content agencies. Brief campaigns, review deliverables, and hold partners accountable to performance metrics.
* **Email & SMS Marketing:** Execute drip campaigns, trial nurture sequences, and re-engagement campaigns.
* **Influencer Program:** Execute the influencer marketing program. Identify new partners, manage relationships, and track performance.
* **Event Support:** Coordinate marketing presence at industry events, including asset creation, pre-event promotion, and post-event follow-up as needed.
* **Marketing Stakeholder Reporting:** Build and maintain weekly marketing performance reports covering paid, organic, email, and pipeline metrics. Present updates in weekly leadership meetings.
* Other marketing needs as they arise.

**Skills & Competencies:**

* 2–4 years of experience in digital marketing, ideally in a B2B SaaS or product-led growth (PLG) environment.
* Hands-on experience with paid social (Meta), Google Ads, and SEO fundamentals.
* Experience managing or coordinating external agencies or vendors.
* Comfortable with email marketing platforms and marketing automation (HubSpot preferred).
* Strong written communication skills — writing briefs, reviewing copy, and coordinating creative.
* Data-driven mindset — tracks results and uses them to improve performance.
* Bonus: experience in the automotive industry, hands-on experience with AI tools (Claude) for content creation and campaign ideation, and graphic design skills (Canva, Adobe, or similar).

**Minimum Qualifications:**

* 2–4 years of experience in digital marketing, ideally within a B2B SaaS or product-led growth (PLG) environment.

**Salary Range: $73,399 – $82,000 USD**

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.