Marketing Specialist

Description

This position will support and execute marketing initiatives that promote our aftermarket accessories company across retail, digital, and wholesale channels. This role is ideal for a creative, detail-oriented marketer with a passion for automotive products and brand building.

This position will be responsible for:

* Lead the charge with planning and executing marketing campaigns across digital, social, email, radio, and print channels
* Create and manage content for websites, social media, email campaigns, and product launches that appeal to both current and prospective Guests and Customers
* Create organic and original short form video content for our social media accounts
* Drafts and posts responses to all online reviews on Google, Facebook, and other platforms
* Effectively request and track Co-op dollars from Vendors, and ensure the dollars are spent on approved advertising that increases brand visibility
* Coordinate product photography, videos, and promotional content
* Works with each of our retail stores to ensure high-quality in-store signage and displays that represent us well
* Lead coordination for trade shows, events, and other marketing efforts
* Monitor campaign performance and prepare reports on engagement and ROI
* Maintain brand consistency across all marketing platforms and materials
* Work cohesively with the Radco Leadership Team and the Radco Retail Store Managers
* Collaborate with our E-commerce team to drive online sales
* Develop and maintain an extensive knowledge of the Automotive Aftermarket products offerings
* Assist with other marketing projects and tasks as required.

Required Skills and Qualifications:

* 1-2 years of marketing experience.
* A good working knowledge of marketing practices.
* Strong attention to detail and accuracy.
* Effective communication and interpersonal skills.
* Ability to work independently and as part of a Team.

The starting annual salary range for this position is $48,000 - $55,000+ and will be evaluated based upon relevant skills, training, experience, education, and other job-related factors permitted by law.

We offer YOU:

* Opportunity for growth within our Company!
* Leader in our industry for overall Employment Package!
* Medical Insurance
* Dental Insurance
* Supplemental Insurance options
* Life Insurance
* Employer sponsored 401(k) & match
* Paid Time Off
* Designated Paid Holidays

The Health, Wellness, and Safety of our Team Members is a Top Priority for our Company!