MARKETING SPECIALIST (CONTRACT & REMOTE) SUMMARY Reporting to the Senior Marketing Manager, the contracted Marketing Specialist will innovate and execute marketing plans, and work across functional teams to ensure successful implementation of annual initiatives. RESPONSIBILITIES Marketing Management • Generate interest, drive sales and increase awareness & retention by developing effective marketing strategies and related budgets for advertising, product launches, promotions, digital marketing, and trade promotion plans. • Lead development of print and digital advertising, media plans, and direct mail. Intermediate to expert proficiency with Hubspot or other Marketing Automation Platforms. Intermediate to expert proficiency with Google Adwords, Facebook Ads, and other digital advertising.
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