As the Marketing Specialist, you’ll have the exciting opportunity to own marketing projects that stimulate awareness, convert leads, and directly contribute to the company’s growth. If you’re a creative thinker who takes initiative, wants to make an impact, and is willing to roll up your sleeves to get the job done, we'd love to hear from you. Responsibilities ● Trade show and event coordination ● Author lead-generating content (i.e. case studies, newsletters) ● Curate social media presence ● Advertising placement and performance measurement ● Email campaign development and execution ● Budget proposals and tracking ● Manage production and inventory of promotional items Requirements ● BA/BS in Marketing, Advertising, Communications, or related field ● Minimum of 2 years marketing experience, preferably B2B ● Excellent communication skills: written, verbal, and visual ● Proficient with Microsoft Office applications (Word, Excel, PowerPoint) ● Skilled user of social media platforms ● Email marketing tool comprehension (e.g. MailChimp) ● Occasional travel ● Must live within a reasonable commuting distance to Santa Rosa, CA Desired ● Experience using Adobe Creative Suite (InDesign, Photoshop, Illustrator) ● Knowledge of marketing analytics tools (e.g. AdWords, Google Analytics, etc.) ● SEO / SEM savvy ● WordPress site management ● Marketing automation tool experience ● Passionate about specialty coffee ● Global marketing experience About Loring Loring Smart Roast designs and manufactures the most advanced coffee roasters in the world. We are always looking for smart, collaborative, and energetic people to join our team.
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