Marketing Specialist

About Higher Ring: Higher Ring is B Corp, Living Wage US certified, climate-neutral, and a 1% for the Planet member. • Keep communications fresh, creative, and engaging; regularly develop and explore new ideas and strategies • Monitor trends in core marketing principles and share insights related to Higher Ring’s core principles with the Leadership and Administrative team as appropriate • Assist Leadership with content to support presentations • Lead blogging initiatives with team members to surface and create website content and social media opportunities for SEO and raise organizational awareness • Create recommendations for outreach campaigns that support key messages and strategic goals; assist with campaign implementation and track results • Maintain a social media and content (internal) calendar to help easily determine when content needs to be created and recommended to the Leadership Team • Work closely with the Leadership Team to craft and approve social media posts • Quickly and effectively (within 24 hours) respond to DMs and comments where appropriate on social media • Track social media results to suggest refinements and improvements to ongoing communications tactics and/or to identify opportunities to implement new communications methodologies • Build relationships through social media in advance of events with exciting Higher Ring target clients • Follow clients and prospective clients and engage with their posts daily on Linked In and Instagram on behalf of Higher Ring This ensures that we’re creating effective template-driven yet customized messages for specific targeting potential clients for the following verticals: • CPG (food/pet/beauty/outdoors) • Edtech • Healthtech • App Support • Apparel • General impact (B Corp, 1% for the Planet, Climate Neutral, Living Wage) or non-profit organizations • Work on the CEO’s Linked In profile weekly to acknowledge and welcome new connections • Ensure we’re capturing contacts, connections, and responses as appropriate into our CRM contact or lead function for reminders to follow up if appropriate • Be on the lookout for conferences for the Leadership team to attend • Join and be active on behalf of Higher Ring on Slack networks: Startup CPG, Naturally Network, Support Driven, etc • Weigh in on potential new program offerings (e.g.: Thought Leadership offering) • Recommend and implement new campaigns to build awareness, such as a ‘Welcoming New B Corps program’ • Entrepreneurial spirit, eyes, and ears open for Higher Ring growth opportunities