Marketing Specialist, Accident & Health

Zurich is currently hiring a Marketing Specialist that will play a critical role on Zurich’s Accident and Health team in developing compelling marketing content and collaborating with sales to create high-impact marketing assets. Key Responsibilities: • Develop original copy for various marketing materials including digital campaigns, website content, print collateral, sales enablement tools, email campaigns, social media, and blog posts • Partner closely with the Design team to ensure copy and visuals work seamlessly together to create cohesive, on-brand marketing assets • Craft messaging that effectively communicates product benefits and value propositions to target audiences • Assist in conceptualizing and executing creative concepts for campaigns with the design team • Edit and proofread content to ensure error-free, high-quality deliverables • Maintain brand voice consistency across all marketing communications • Support the development and implementation of marketing strategies and campaigns • Collaborate with subject matter experts to translate technical information into accessible, compelling content • Track, measure, and report on content performance metrics • Manage multiple projects simultaneously while meeting deadlines • Analyze and create marketing insights based on available data to help develop effective messaging strategies • Maintain relationships with internal stakeholders to ensure effective content development and delivery Preferred Qualifications: • Bachelor's Degree in Marketing, Communications, English, Journalism or related field • 3+ years of experience in marketing with a focus on copywriting or content creation • Proven ability to write clear, compelling copy for various marketing channels • Portfolio demonstrating strong writing skills and creative approach • Strong understanding of brand voice and messaging consistency • Excellent organizational and project management skills • Experience in insurance, financial services • Experience with content management systems • Knowledge of SEO best practices for content • Familiarity with Adobe Creative Suite • Experience managing approval processes with legal/compliance Your pay at Zurich is based on your role, location, skills, and experience. If your expectations are above the listed range, we still encourage you to apply—your unique background matters to us.The pay range shown is a national average and may vary by location.