Marketing Specialist; ACPE)(PCN

Position: Marketing Specialist (ACPE)(PCN 050215) Job OverviewThe Alaska Commission on Postsecondary Education (ACPE) is recruiting a Marketing Specialist for our Communications and Outreach team. The successful applicant will create marketing content for ACPE’s education loans, scholarship and grant programs, and outreach resources, manage all ACPE social media platforms, and develop strategic stakeholder content to inform and improve awareness and connection to ACPE in support of its Strategic Plan, Mission, and Vision.Key Responsibilities Create marketing content for ACPE’s education loans, scholarships, grant programs, and outreach resources.Manage all ACPE social media platforms.Identify and develop strategic stakeholder content to enhance awareness and connection to ACPE.Support ACPE’s Strategic Plan, Mission, and Vision through targeted communication initiatives.Develop and schedule strategic content, coordinate inter‑agency and external stakeholder campaigns, and manage content and agency engagement.Core KnowledgeMarketing elements such as SEO, social media, and market research methods.Marketing data analytics and tools.Current state and national trends in higher education and social media development.Education challenges and barriers for low‑income and first‑generation college‑going students, especially in Alaska’s rural and native communities.Core SkillsEffective written and oral communication, including concise summaries and analyses of complex information.Building and maintaining positive, professional relationships with internal and external stakeholders.Prioritizing, persuading, and negotiating effectively.Problem identification and resolution.Proficiency with MS Office and marketing software (Adobe Creative Suite, Web analytics, Google AdWords, etc. ).Understanding and applying relevant policies, regulations, and laws in communications.Core AbilitiesPerform high‑level data analysis; identify trends and produce charts/graphs to visualise information.Develop strategic content and implement schedules.Coordinate inter‑agency and stakeholder campaigns.Take initiative and execute job functions responsibly.Represent ACPE, its programs, and partners professionally and accurately.Articulate the value of postsecondary education.Collaborate with internal marketing/outreach and external stakeholders to support ACPE’s strategic plan.Minimum Qualifications Baccalaureate degree in marketing, communications, or related field, or four years of relevant professional experience.Directly relevant experience may substitute for the degree on a year‑by‑year basis; preference will be given to degree holders.Additional InformationThis is a fully exempt position under AS ).EEO StatementThe State of Alaska complies with Title 1 of the Americans with Disabilities Act (ADA). Box 110201, Juneau, AK 99811‑0201. The State of Alaska is an equal‑opportunity employer.#J-18808-Ljbffr

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