Marketing Specialist, Advertising Agency - Full-time

At FIVE19, we lead the way in transforming senior living marketing by putting people first — our clients, their audiences and our team. Guide the recommendations behind marketing automation, as well as directly demonstrate the value and process of marketing automation campaigns to clients.Partner with internal team to present goal-focused marketing recommendations that align with the client’s budget each fiscal year.Work directly with clients to evaluate, recommend, and make projections for list purchases.Perform deep-dive into client data to provide match-back analyses on the effectiveness of marketing and advertising tactics, and extract actionable insights/action that help drive business results.Make recommendations and oversee campaign and email marketing list management.Organize and report on analytics and marketing performance metrics for executive level presentations.Manage client content processes, keyword research, and content strategy.Develop the Customer Journey to include retargeting, nurture and lead scoring.Assist in any other periodic marketing projects and tasks as assigned, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, etc.Keep abreast of marketing/advertising landscape, trends, techniques, or technologies that are relevant to our client base.Requirements Bachelor’s degree in marketing or related field5+ years of experience in digital marketing (Agency or Senior Living experience is preferred)Strong understanding of CRM platforms, Marketing Automation, SEO, and Social Media Experience with pulling data and insights out of data management platformsAdaptable to ever-changing marketplace trends and able to bring innovative marketing insights to the teamExpert in Microsoft Excel with strong analytical skillsAbility to independently manage multiple clients and projects simultaneouslyExcellent time management and organizational skills, with the ability to prioritize tasks and meet deadlines in a dynamic and fast-paced environmentCreative problem-solver who takes initiative and makes sound, timely decisionsStrong presentation and communication skills, both verbal and writtenAbility to work both independently and as part of a teamAttention to detail and commitment to qualityOccasional overnight travel Benefits At FIVE19, we lead the way in transforming senior living marketing by putting people first — our clients, their audiences and our team. Guide the recommendations behind marketing automation, as well as directly demonstrate the value and process of marketing automation campaigns to clients.Partner with internal team to present goal-focused marketing recommendations that align with the client’s budget each fiscal year.Work directly with clients to evaluate, recommend, and make projections for list purchases.Perform deep-dive into client data to provide match-back analyses on the effectiveness of marketing and advertising tactics, and extract actionable insights/action that help drive business results.Make recommendations and oversee campaign and email marketing list management.Organize and report on analytics and marketing performance metrics for executive level presentations.Manage client content processes, keyword research, and content strategy.Develop the Customer Journey to include retargeting, nurture and lead scoring.Assist in any other periodic marketing projects and tasks as assigned, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, etc.Keep abreast of marketing/advertising landscape, trends, techniques, or technologies that are relevant to our client base.Requirements