Marketing Specialist - Automotive and Insurance

Location: Georgia Center Equifax is looking for a creative, multi-talented Marketing Specialist to join our Automotive and Insurance Marketing team. The ideal candidate will have outstanding people skills, an ability to work independently and receive guidance, strong planning and execution skills, technical marketing skills, excellent time management, and business knowledge. What you'll do • Market intelligence - learn and understand industry, trends, customer needs and challenges • Be an expert on our competition and how they are positioned- understand gaps and opportunities for Equifax • Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas • Help develop, execute and manage a budget against a marketing plan that supports the Verticals’ growth strategy to help drive market share and develop new business • Build partnerships and programs with key Auto and Insurance industry organizations • Deliver Vertical specific content and collateral - including customer presentations, product collateral, webinars, videos, use cases, case studies and value visualization ROI • Assist with Event Coordination as needed What experience you'll need • Bachelor's degree or equivalent experience • Minimum of 5 years experience in product marketing, marketing communications, or similar B2B marketing roles • Familiarity with tools such as Salesforce, Marketo, Pardot • Expert level experience with networking platforms such as Linked In, Twitter, Facebook and Instagram • Proven ability to develop strategies to drive demand and awareness within specific target segments or verticals • Demonstrated written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes