The Campaign and Go-to-Market (GTM) Marketing Specialist will have a well-rounded portfolio of skills, including creating innovative marketing campaigns for products and sales-focused initiatives, procuring prospect and customer lists utilizing the current Mar Tech stack, working with internal sales and product teams for GTM strategy, and collaborating with the brand manager to develop creatives. This role requires the ability to function at a high level under tight deadlines, be both tactical and strategic, and take a campaign from conceptualization to successful implementation. • Work with marketing leadership and outside vendors to build effective campaigns. • Work with the Digital Marketing Specialist to develop a regular reporting process and cadence for campaign performance tracking. • Experience with all advertising media channels.
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