Marketing Specialist - Email II

The candidate will help define the company's audience targeting strategy, testing methodology, and measurement of email marketing effectiveness. Work with internal stakeholders on targeting strategy; Create automated, multi-touch, targeted customer lifecycle digital marketing programs; Establish key metrics, create review cycle, and provide insights on customer intelligence; Partner with creative and campaign teams to optimize template design and content; Work with other digital marketing teams to develop cross-channel communication strategy; Recommend and implement email best practices across the global organization Required Skills/ Experience: High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment 3-5 years experience in either Email Marketing, Online Marketing, or Database Marketing Experience creating and sending large scale email campaigns Proven track record of meeting campaign performance goals Demonstrated understanding of email marketing best practices Experience with A/B test plan methodologies and reporting Skilled in data analysis, and reporting results and presenting analysis. Experience working with top-tier Email Service Provider (ESP) platforms (i.e. Salesforce Marketing Cloud/Exact Target, Eloqua, Cheetah Mail, Responsys, etc.). Familiarity with Photoshop for image cropping a plus. Working knowledge of SQL a plus.