June 29, 2022

Marketing Specialist (Hybrid)

Confidential Monterey, California

Do you want to be a part of an organization that serves our local community?! The Police Credit Union is a growing not-for-profit organization honored to serve California Law Enforcement and their families since 1953. The Police CU is looking for assertive individuals who are dedicated to providing excellent member service and education at every opportunity! This position will also be responsible for day-to-day support, maintenance, and administration of various on-going marketing projects, programs, and events. What You Will Be Doing: • Develop and execute promotional campaigns (including copywriting, creative direction, print production, distribution including branch merchandising and direct mail, and overall project management to ensure project/campaign is on time and within budget) • Management of print ads, which includes managing the budget and advertising calendar, negotiating rates, content, working with the ad designer, and ensuring all deadlines are met • Copywriting for various marketing materials such as brochures, direct mail, promotional assets, advertisements, social media content, quarterly APB Newsletter • Manage regular on-going campaigns such as Enterprise car sales events, annual compliance material updates • Manage social media channels including content development, scheduling, social care, tracking and reporting • Support Membership Development (MD) requests for marketing materials • Marketing budget management including tracking of marketing invoices in our spreadsheet • Maintain day-to-day operations and provide general department support • Adhere to the policies and procedures of the The Police Credit Union, including regulatory requirements of the Bank Secrecy Act • Assist with special promotions as needed • Conduct on-line research as it pertains to financial products/services, industry competition and trends as needed Education: BA/BS in Marketing, Communications, or related field Who We Are Looking For: • 3 years prior marketing/advertising experience • Highly motivated and results oriented and must be an innovative thinker • Strong attention to detail, high organizational skills and able to manage and coordinate multiple projects simultaneously in a deadline-driven environment • Self-motivated with ability to work independently and also function as an integral member of the Marketing team • Experience in creating content for different marketing channels (ex.

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