Marketing Specialist Job at TheHomeMag in Cape Coral

The ideal candidate brings strong communication skills, excellent organization, and a keen understanding of social media strategy and audience growth.Key Responsibilities· B2B Email Campaignso Support building, deploying, and monitor 30+ concurrent B2B email campaigns using platforms like Mailchimp and Brevoo List segmentation, scheduling, and performance trackingo Ensure compliance with CAN-SPAM and email marketing best practices· Social Media Managemento Support day-to-day posting and engagement on our national brand channels (e.g., LinkedIn, Instagram, Facebook)o Develop and schedule content that aligns with marketing initiatives, events, and key milestoneso Monitor engagement, analyze growth metrics, and assist in strategies to boost audience reach and performanceo Bring a strong sense of visual identity and brand tone to every post· Newsletter Creation & Productiono Coordinate internal communications for staff and franchise partnerso Write and format external newsletters for advertisers, prospects, and industry professionalso Ensure timely and professional delivery of all newsletter communications· General Marketing Supporto Assist with additional marketing projects such as campaign planning, content development, reporting, asset organization, and event preparationo Collaborate cross-functionally with departments to support company-wide marketing initiativeso Stay current on marketing trends and contribute creative ideas to enhance our brand effortsSkills & Qualifications· 2+ years in a marketing role· Proven experience managing multiple concurrent email campaigns· Keen understanding of social media platforms, engagement tactics, and audience growth strategies· Excellent writing and editing skills with a strong sense of voice and tone· Familiarity with ESPs like Mailchimp, Brevo, or similar tools· Experience with social media scheduling and analytics tools· Highly organized, detail-focused, and deadline-orientedBonus Skills· Canva or basic Adobe Creative Suite experience· Marketing automation and CRM knowledge· Background in media, publishing, or home improvement industriesWhy THM Media· Join a nationally recognized brand that’s evolving across print and digital· Be part of a collaborative, fast-paced marketing team· Gain hands-on experience across multiple channels and marketing strategies· Work with purpose—helping businesses grow while serving millions of homeowners nationwide Company Description70 Unique Markets • 30 States • 120 Million Magazines Mailed AnnuallyTheHomeMag (THM Media), a celebrated staple in the home improvement industry for over two decades, stands at the forefront of inspiring and empowering homeowners across the United States. Our mission transcends the confines of traditional paper, extending our rich, well-crafted content into the digital realm. Our robust online marketplace stands as a testament to our commitment to innovation, seamlessly connecting consumers with a plethora of top-tier home improvement experts. Additionally, our dynamic email advertising programs keep subscribers updated on the latest trends, products, and services.Throughout our expansive growth and continued success, TheHomeMag has remained dedicated to fostering a committed team. TheHomeMag: your reliable guide for all things home improvement.Visit thehomemag.com or search #thehomemag on social media.Company Description70 Unique Markets • 30 States • 120 Million Magazines Mailed Annually