MARKETING SPECIALIST Job at California Aeronautical University in Bakersfield

Job DescriptionJob DescriptionMARKETING SPECIALISTJob DescriptionWe are looking for a data-driven and results-oriented Marketing Specialist to join our dynamic marketing team. This new position will play a key role in optimizing our marketing efforts across channels, with a primary focus on improving campaign performance. You’ll take a test-and-learn approach to drive growth, using data and experimentation to increase email performance, boost advertising ROI, and improve event attendance. If you’re passionate about continuous improvement and turning your innovative and creative ideas into impactful campaigns, we’d love to hear from you.The ideal candidate should be a strategic thinker with strong organizational and project management skills, excellent communication skills, and the ability to work under tight deadlines. A successful candidate will be adept at managing multiple projects simultaneously, with a sharp focus on details and a driven attitude towards achieving business goals.Essential duties and responsibilities:Monitor, analyze, and report on key marketing metrics, such as email open/click rates, ad performance, RSVP conversion rates, using insights to drive continuous improvement.Manage and optimize the University’s HubSpot account (CRM) to support campaign execution, lead nurturing, and data segmentation.Develop and manage targeted email marketing campaigns within the CRM, including segmentation, A/B testing, and automation strategies to improve engagement.Lead marketing efforts for open house events and other recruitment-focused initiatives, including landing pages and email workflows to maximize attendanceCreate and maintain automated workflows to support lead nurturing and event promotion, ensuring timely and relevant communication at each stage of the prospective student journey.Monitor multi-channel marketing campaigns with a focus on performance and ROICollaborate with creative and content teams to ensure a consistent brand voice and message across all advertising materialsManage marketing efforts for trade shows, conferences, and events, including distribution of promotional and collateral materialsManage and coordinate tasks outsourced to external vendors, such as printing companiesIncrease marketing knowledge base by analyzing data; conducting research with students, prospects, and alumni; maintaining competitor files listing program offerings, cost, market share, and advertising samplesConduct research to analyze competitive landscape, market trends and customer behaviorEnsure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generationSupport the marketing director in establishing and evaluating marketing strategy by coordinating with admissions efforts and setting objectivesSupport the marketing team in daily administrative tasksPreferred skills and qualifications:Bachelor’s degree (or equivalent) in marketing, advertising, or communications3+ years of experience in a wide range of marketing functions, preferably with a focus on digital campaigns, CRM, or growth marketingHands-on experience with CRM platforms (HubSpot, Salesforce, or similar), including data segmentation, automation, and campaign managementCreative and analytical skills to interpret the success of a marketing campaign and make the necessary changes to improve resultsStrong organizational and project management skills, as well as attention to detailExcellent written and communication skillsSelf-starter able to independently move projects forward, prioritize tasks, and meet deadlinesAbility to work with creative tools like Canva, Photoshop, Illustrator, Premiere, and other Adobe programs