Marketing Specialist Job at TCS Group in Philadelphia

Job DescriptionJob DescriptionThe Marketing Specialist will play a key role in executing strategic marketing initiatives tailored to the real estate industry. This position focuses on enhancing brand visibility, driving customer engagement, and supporting company objectives.You will assist in the development of creative assets, coordinate marketing campaigns, and conduct competitor and market analysis to identify growth opportunities. You’ll work closely with the marketing team to develop cohesive campaigns, collaborate across departments to enhance communication, and identify opportunities to improve efficiency.This role offers opportunities for professional growth, with potential for increased leadership responsibilities as you advance..CompensationPay: $55,000.00 - $60,000.00 per year (negotiable based on experience) 401(k) matchingDental InsuranceHealth InsuranceVision InsurancePaid Time Off and 11 National HolidaysProfessional Development AssistanceCompensation:Base Salary Range: $55,000 - $60,000 (DOE)Responsibilities:You will develop subject matter expertise (SME) in the consumer real estate industry to help evolve overall marketing strategy and campaignsYou will identify opportunities to improve the efficacy and efficiency of our communications and marketing efforts, from content creation to executionYou will work to ensure alignment between executive teams and marketing teams, to ensure needs are prioritized properly, resourced, and metYou will proactively identify potential problems and gaps in project timelines, and independently propose and implement solutionsYou will manage campaigns across multiple channels including paid and owned media, email, direct mail, and social platforms, and monitor the performance of creative and messaging.Assist with the alignment of goals between sales and marketing teams to effectively compromise the needs of both teams, while ensuring that the brand identity is consistent and RTBs are reinforcedYou will interpret goals set forth by the executive team, and provide constructive feedback where appropriate to effectively compromise executive team goals and team realities, and propose solutions based on marketing best practicesOutline multichannel marketing campaigns and brief the creative team in a constructive manner that appropriately prepares them for the campaign. What was once a boutique real estate team and dedicated agents has transformed into a driven expert team of 80 agents, united for one purpose - helping you achieve your real estate goals. Join our team today!