Marketing Specialist. Job in Ithaca LilyLifestyle Jobs

Marketing SpecialistCentralus Health is seeking a creative, driven Marketing Specialist to bring our brand to life across video, photography, events, and digital channels. This role is ideal for a versatile marketer who enjoys blending strategy with creativity and is excited to tell meaningful stories that connect with our communities.As part of our award-winning Marketing and Communications team, you'll collaborate with clinical service lines, support departments, multi-disciplinary physician practices, integrated provider networks, and six hospital foundations. Reporting to the Senior Director of Marketing and Communication, this role offers opportunities to grow your skills and advance your career within a dynamic healthcare organization.What You’ll Do:Partner with the Director and internal stakeholders to shape project scope and translate organizational priorities into impactful marketing initiativesDesign and deliver events that enhance community participation and visibilityManage and coordinate community sponsorships to build meaningful local partnershipsDevelop brand consistent content for various channels including but not limited to web, promotional materials, videos, photography, tradeshows, presentations, brochures, graphics, posters, product information sheets, etc. to achieve identified business goalsCollaborate closely with Marketing and Communications teammates to track projects, manage workflows, and bring ideas from concept to executionWork with external writers, designers, and agencies as neededStay ahead of trends and proactively identify timely opportunities to elevate Centralus Health's voice, brand, and reachWhat You’ll Bring:Bachelor's degree in Marketing, Communications, Journalism, a related field, or commensurate experienceProficiency in Adobe Creative Suite, with the ability to turn ideas into polished, on-brand visualsStrong writing, editing, and storytelling skills, with an eye for clarity, consistency, and audience engagementProficiency in analytics tools such as Google Analytics and SEO platformsSolid project management and organizational skills, with the ability to juggle multiple prioritiesAbility to work independently and collaboratively in a fast-paced environmentFamiliarity with major social media platforms, including Facebook, Instagram, and X (formerly Twitter), and how to tailor content for each3+ years of experience in marketing and communications, preferably in a dynamic or multi-channel environmentInterest and experience in health equity, population health, social health determinants, and community partnershipsPhoto and video production experience, including capturing, editing, and producing visual content for digital and promotional useHands-on experience with content management systems such as WordPressKnowledge of major social media platforms like Facebook, Twitter, Instagram, etc.Event experience, including planning, coordinating, and supporting marketing or community-focused eventsLocation: Hybrid. Infrequent off-hours, nights and weekends, required for even support.#J-18808-Ljbffr