Marketing Specialist – Michigan Region

Provides project management for key marketing processes to Trinity Health Michigan and its regions, service lines, and departments. Status Available: Full-time, 40 hours/week 3-5 years of marketing experience, including brand management, major event planning, developing/writing marketing plans, project management, and managing budgets.Excellent written and verbal communication skills.Excellent customer service orientation skills necessary to deal effectively with various levels of hospital personnel, outside customers and community groups.Excellent planning, organization, and prioritization skills in the areas of needs assessment, project management, budgeting, and tactical execution.Computer skills including MS Word, Excel, and PowerPoint. Ability to work autonomously.Must be self-motivated, self-directed, proactive, and solution-oriented in approach to work and serving the needs of internal and external clients and audiences.Ability to manage several projects simultaneously and independently under strict deadlines. Demonstrates thorough knowledge and can articulate marketing objectives and strategies to internal and external audiences.Formulates plans and makes recommendations to increase brand image through marketing opportunities.Leads the planning/execution of major system consumer events.Manages marketing activities for regions/service lines and implements strategic marketing plans in collaboration with Director.Represents Health System at Chamber and Community events.Write scripts, manage local radio, and telephone messaging spots.Identify market challenges and opportunities and integrate into plans for assigned regions and service lines, departments, programs, and services, and communicate with Director.Responsible and accountable for adhering to departmental budget parameters for assigned regions, service lines, departments, programs, and services.Promote diversity in all marketing materials.Participates along with staff, when necessary, to carry the media pager and respond to media inquiries and requests.Assists in the development/implementation of crisis communications preparedness efforts, including planning and policy/procedure development.