Marketing Specialist, Multifamily (Google Ads & Pricing)

About Us

Capital Boutiq Property Management, LLC is a Dallas–Fort Worth based real estate operator and management company focused on affordable and workforce housing. We own and manage four communities totaling roughly 1,120 units, and we keep operations, leasing, marketing, and accounting in-house, so decisions get made quickly and close to the property.

We are small by design. That means the person in this seat owns marketing across the whole portfolio rather than one channel or one asset, sits in on pricing decisions with the operations team, and has real room to grow as the portfolio expands.

Position Overview

You will own digital marketing and reputation for all four communities and serve as the analyst behind our pricing decisions. That means running Google Ads and Google Business Profile, keeping our ILS listings accurate and competitive, building lead-generating campaigns, and bringing the market data and occupancy trends that the operations team uses to set rents.

This is a hands-on role. You will be in the ad accounts and the spreadsheets yourself, not managing an agency that does it for you. Success is measured in net effective rent, occupancy, cost per lease, and review volume and rating.

Responsibilities

Google Ads & Paid Search

Build, manage, and optimize Google Ads campaigns for each property, including keyword research, geo-targeting, ad copy, and negative keyword management
Pace monthly PPC budgets by property and reallocate spend toward the communities and unit types that need traffic
Set up and maintain conversion tracking so every lead is attributable to a source
Report cost per lead and cost per lease by property and by campaign

Reputation & Google Business Profile

Own the Google Business Profile for all four communities: hours, photos, amenities, posts, and Q&A
Respond to Google reviews promptly and professionally, coordinating with site teams on the facts before replying
Build and run a review generation program that asks satisfied residents for reviews at the right moments, such as after move-in and after a completed work order
Monitor Yelp, ApartmentRatings, and social channels, and report rating and volume trends monthly

Marketing Campaigns & Channels

Plan and execute leasing campaigns tied to exposure, seasonality, and lease expiration volume
Maintain ILS listings (Apartments.com, Zillow, Rent., Zumper, and similar) for accuracy, photo quality, and competitive positioning
Run email and SMS outreach to prospects, and support renewal campaigns alongside the site teams
Manage property websites, local SEO, social content, signage, collateral, and resident referral programs
Coordinate photography, video, and virtual tours

Pricing & Market Analysis

Build and maintain a weekly competitive market survey for each submarket, tracking comp rents, concessions, and availability
Track our own occupancy, exposure, traffic, and lead-to-lease conversion, and flag unit types that are underperforming
Prepare pricing recommendations by floor plan for review, including proposed asking rents, concessions, and renewal increases
Model the revenue impact of proposed changes so the team can compare options
Participate in the weekly pricing and occupancy call, and document decisions once made

Reporting

Produce a weekly marketing and traffic report and a monthly performance summary for ownership
Analyze lead sources to identify which channels actually produce leases, and shift budget accordingly
Track marketing spend against budget by property

Requirements

2+ years of hands-on Google Ads experience (required). You should be comfortable building and optimizing campaigns yourself
Experience managing Google Business Profile and responding to public reviews (required)
Multifamily or residential real estate marketing experience strongly preferred
Working knowledge of Google Analytics, apartments.com and conversion tracking
Strong Excel or Google Sheets skills. You will build market surveys and analyze lead source data
Familiarity with apartment ILS platforms and listing syndication
Clear, professional writing. You will be replying to reviews under our name
Property management software experience (AppFolio preferred)
Valid driver's license and willingness to travel regularly between DFW properties
Bilingual English/Spanish a plus
Affordable or workforce housing marketing experience a plus

To Apply

Send your resume to [email protected]. Please include a brief note on a Google Ads account you have managed, including the monthly budget and what you improved.

Pay: $55,000.00 - $65,000.00 per year

Application Question(s):

Have you managed Google Business Profile listings and responded to public reviews?
How many years of Google Ads experience do you have?

Experience:

multifamily or apartment marketing: 3 years (Required)

Work Location: Hybrid remote in Dallas, TX 75240