Marketing Specialist - New Lead Growth

Salary: $60,000-$75,000/annually This role focuses on building a predictable new-lead engine that aligns with QVLs brand standards and ideal client profile. The Marketing Specialist owns execution, testing, and reporting for acquisition initiatives and ensures that marketing efforts are directly tied to measurable business outcomes. Works Closely With: Sales team, Client Success, Operations leadership as needed, and external creative or technical partners as required. Duties/Responsibilities: • Lead Generation Campaigns (Primary Focus ~35%) - Build and execute lead generation campaigns, including seasonal offers, new service launches, and local initiatives - Ensure campaigns are aligned with QVLs brand, ideal client profile, and sales capacity • Channel Management (~25%) - Manage and improve new-client lead channels (Google profile/search basics, website forms, referral and partner channels, and future acquisition channels) - Ensure tracking, attribution, and data hygiene are accurate and reliable • Landing Pages and Conversion Optimization (~20%) - Own landing page briefs and conversion flows - Improve conversion rates through clearer CTAs, form logic, follow-up routing, and page optimization • Offer Rollouts (~10%) - Support the development and launch of new acquisition offers - Assist with positioning, page builds, routing logic, and performance reporting • Reporting and Learnings (~10%) - Maintain weekly acquisition metrics and reporting - Deliver monthly summaries outlining what was tested, what was learned, and recommended next steps • Perform other duties as assigned by supervisor.