Marketing Specialist - Paid Search

You’ll work closely with clients and internal teams to monitor performance, identify opportunities, and translate campaign data into clear, strategic recommendations. 3–5 years of media buying experience, with at least 2 years focused on paid search campaignsHands-on experience managing Google Ads and Bing Ads campaignsExperience working in a client-facing, agency-style environmentProven track record of improving campaign performance with measurable resultsExperience managing existing or legacy paid marketing campaigns and identifying opportunities to quickly impact performanceComfortable implementing and managing conversion tracking for Google Ads and Bing AdsExperience scaling eCommerce brands through search marketingUnderstanding of customer segmentation and paid media attributionExperience with Google AnalyticsAbility to successfully manage multiple projects and priorities simultaneouslyStrong communication skills, client presence, and strategic thinkingProactive mindset with strong ownership and thorough follow-throughProficiency with Google or Microsoft Suite (Sheets, Docs, Slides, etc.) Unlimited Vacation/PTOFull Health Benefits and 401k Fixed Percentage Plan (USA only) RRSP (Canada)Fully remote and distributed teamsPaid Parental LeaveOngoing training and education opportunities0% Bureaucracy Culture - Focus is on responsibilities, not title Studies have shown that various groups (women and people of colour) are less likely to apply to jobs unless they meet every requirement. At Zaelab, we’re committed to building and fostering an inclusive accessible environment, where all employees feel valued, respected and supported.

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