Our Marketing Specialist – PPC Ads will be an essential member of our dynamic marketing team, responsible for executing innovative marketing strategies that drive brand awareness, engagement, and growth with a heavy focus on PPC campaigns. · Campaign Strategy & Management: Collaborate with the marketing team to develop, execute, and manage result-oriented marketing campaigns across various channels, including PPC ad campaigns (Google Ads, Microsoft Ads, and other platforms), social media, email, and traditional platforms to drive website traffic, increase conversions, and optimize ROI. From paid search ad copy and website landing pages to social media updates and email newsletters, your content will resonate with our audience and drive meaningful engagement. · Performance Analysis: Regularly analyze campaign performance using Google Analytics, Google Ads, and other PPC tools to provide insights and make data-driven decisions to enhance campaign effectiveness. · Reporting: Utilize marketing analytics tools to track and measure the performance of marketing campaigns.
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