Marketing Specialist, Professional Services

Work Truck Solutions' culture combines strong leadership, collaboration, and fun, with incredible growth opportunities for our employees in a fast-paced work environment providing employee engagement, recognition, and development. In addition to the job responsibilities and requirements, the following are essential to be a successful member of our team : • Curiosity : you seek knowledge, ask questions, and look for answers; you're proactive and engaged • Perseverance : you hit a delay; you know this is your moment to figure things out and to shine • Innovation : you want to make things better, solve the puzzle, create something new • Flexibility : there's a new opportunity; you're ready to flip the script, grow and adapt Job Overview Work Truck Solutions is seeking a talented and creative Commercial Dealer Marketing Specialist to join our Professional Services team. In this role, you'll be responsible for developing and executing paid social media and email marketing campaigns for our commercial vehicle dealer base. ), understand their target audience and marketing goals • Must be able to both listen to customer needs / concerns and make recommendations • Conduct in-depth analysis of social media and email marketing campaign performance using relevant metrics and analytics tools to determine effectiveness, record qualitative and quantitative data of each campaign, and create plans of action for campaign revisions • Perform regular reviews with customers to report results and identify opportunities for improvement • Identify opportunities to improve campaign effectiveness and recommend data-driven strategies for optimization • Stay up-to-date on the latest digital marketing trends and best practices Qualifications • Experience in paid social media marketing and / or email marketing is required • Experience either working at or directly with automotive dealerships is strongly preferred • Proven ability to create engaging and effective social media content (text, images, videos) • Experience with email marketing platforms (e.g.