The Marketing Specialist is responsible for developing and executing marketing initiatives that strengthen Proliant Dairy's brand, support sales growth, generate qualified leads, and increase market awareness. This role serves as a strategic partner to the commercial team while also managing the day-to-day execution of marketing activities.
**JOB QUALIFICATIONS:**
Education:
Bachelor's degree in marketing, communications, business, or related field.
Experience:
3+ years of marketing experience preferred.
**JOB DUTIES:**
Brand & Communications
* Lead and maintain the company's brand strategy and visual identity.
* Manage rebranding initiatives, brand rollout activities, and brand governance.
* Develop and execute annual marketing and communication plans.
* Manage website content, social media, email campaigns, and corporate communications.
* Create and maintain marketing materials, brochures, presentations, product literature, and digital content.
Sales & Lead Generation Support
* Support commercial growth by generating, researching, and qualifying potential leads using available sales and marketing tools.
* Assist the sales team with prospecting activities and lead pipeline development.
* Develop customer-facing sales tools, presentations, and value propositions.
* Measure marketing campaign effectiveness and contribution to sales opportunities.
###
Market Intelligence
* Conduct market research to identify trends, customer needs, growth opportunities, and emerging applications.
* Monitor competitor activities, positioning, product launches, pricing trends, and marketing strategies.
* Provide actionable market insights to support strategic decision-making and product development.
Product & Event Marketing
* Support product positioning, new product launches, and commercialization efforts.
* Coordinate trade shows, conferences, customer events, and industry marketing activities.
* Collaborate with Sales, R&D, Operations, and Leadership to ensure consistent messaging and market alignment.
Marketing Analytics
* Track and report key marketing KPIs, including lead generation, digital engagement, campaign performance, and return on investment.
* Recommend and implement continuous improvements based on data and market insights.
Vendor & Agency Management
* Manage relationships with:
+ Graphic designers
+ Digital agencies
+ Website vendors
+ Photographers
+ Printers
+ Promotional product suppliers
* Manage budgets and negotiate contracts when appropriate.
**JOB REQUIREMENTS:**
* Strong communication, project management, and organizational skills.
* Experience with digital marketing, content development, and CRM/marketing tools.
* Ability to manage multiple projects and priorities simultaneously
* Experience in B2B marketing.
* Experience within food ingredients, dairy, agriculture, or manufacturing industries.
* Experience supporting international sales organizations.
* Excellent written and verbal communication skills.
* Proficiency in Microsoft Office and marketing software platforms.
* Ability to work daily and other hours as required.
* Ability to assist other work-related areas as required.
* Ability to travel both domestically and overseas.
**COMPREHENSIVE BENEFITS:**
* A choice of three quality affordable healthcare coverage options
* Vision coverage
* Dental coverage
* Health savings account with employer contribution/flexible spending accounts
* 401(k) retirement plan
* Paid time off starting at 3 week/annual and 9 paid holidays
*All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or veteran status. Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact human resources (515)-829-2378.*
*This is not necessarily an exhaustive list of the job duties and requirements associated with this job but is intended to represent an accurate reflection of the current job.*
Create a free account to keep reading — and to apply.
Create My Free AccountYou're just 60 seconds away from your new Creativeloft account.