Marketing Specialist (Remote, Full Time)

ESSENTIAL DUTIES AND RESPONSIBILITIES The essential functions include, but are not limited to the following: • Developing annual marketing plan in support of organizational strategy and objectives; implementing and executing the marketing policies and practices, which include market research, competitor analyses, and client retention monitoring processes and initiatives • Ensuring marketing communications and promotional campaigns are all calendared, coordinated, and implemented, including the development and distribution of all marketing materials • Conducting research on target markets, competitive analysis, industry trends, emerging technology, market requirements, and product value propositions • Implementing the company’s strategic direction for promotion and advertising across multiple channels, including both digital and traditional • Developing in-depth knowledge of all competitive product offerings and tailor product strategy; supplying senior management team with up-to-date competitive intelligence; defining product attributes and differentiators • Coordinating and managing PR (press releases, product announcements, press, industry analyst meetings, social media, etc) • Developing and maintaining web content and utilizing analytics to optimize conversion paths • Performing other work- related duties as assigned MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES) • Bachelor’s degree in business, marketing, law, finance, or related discipline required • Minimum of 5 years experience and a demonstrated track record of accomplishments • Ability to think ahead and plan marketing calendars out for 12-18 months • Ability to organize and manage multiple priorities • Ability to develop compelling, original content such as web copy, ad copy, and email copy • Technical skills in campaign planning and marketing, business and market development, market research and planning and promotions/advertising • Experience using keywords and other SEO techniques to optimize copy for search engine performance • Experience with web site management, analytics and current digital marketing techniques • Prior marketing and advertising campaign experience across digital and traditional channels • Experience with marketing campaign attribution models and techniques • Problem analysis and problem resolution at both a strategic and functional level • Must have a strong interpersonal skills and good judgment and be capable of communicating with a diverse range of individuals • Excellent computer skills including all MS Office applications (Word, excel, outlook, PowerPoint) PHYSICAL DEMANDS AND WORK ENVIRONMENT The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. TRAVEL Up to 25% travel may be required for this position. With more than 100 years of experience, we use our proprietary technology to match our premier network of contingency-fee attorneys with the business clients that need representation to monetize their legal claims.