Marketing Specialist - Retail Media

OverviewEvery moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey!ResponsibilitiesMeet the Recruiter: Amber SmallwoodWhat You'll Get To DoThis Retail Media Marketing Specialist role exists to support the execution, optimization, and analysis of retail media campaigns across major platforms, such as Amazon, Walmart, Target, Costco, Best Buy and others, ensuring alignment with business goals and driving performance through data-driven insights and cross-functional collaboration. It plays a key role in enhancing digital visibility, customer engagement, and sales growth through strategic media management.Retail Media Campaign SupportAssist in launching and optimizing campaigns across Amazon, Walmart Connect, Target Roundel, Best Buy, Costco, and other RMNs.Monitor campaign performance and prepare weekly reports on KPIs such as ROAS, CPA, CTR, and conversion rates.Coordinate with agency partners to ensure timely execution and delivery of assets.Marketing ExecutionUnderstand and analyze customer shopping behavior to identify opportunities to improve engagement, conversions, and other campaign performance metrics.Ensure media budgets are controlled within KPI limits established by the business units.Leverage Clean Room Data such as Amazon Marketing Cloud to enhance campaigns and target audiences.Run A/B tests and apply learnings to optimize campaigns.Analytics & ReportingMaintain dashboards and assist in performance analysis using tools provided by the Business Intelligence team.Identify trends and provide insights to improve campaign effectiveness.Ensure Retail Media Dashboard tools are accurate.Support competitive benchmarking and market research initiatives.Cross-functional CollaborationWork with Sales, Product, and Creative teams to ensure campaign alignment with promotional calendars and product launches.Assist in coordinating digital shelf content updates and promotional activations.Ensure PDP quality, Brand Stores updatesOperational & Administrative SupportHelp manage media budgets, track invoices, and support reconciliation processesMaintain campaign documentation and assist with purchase order creationInnovation & GrowthStay current on retail media trends, platform updates, and emerging technologiesRecommend new tactics and platforms to expand reach and drive incremental salesScopeIndividual Contributor reporting to Sr. Performance Marketing ManagerLiaison between agencies and Category teamQualifications What You'll Bring Education & ExperienceBachelor’s degree in marketing, Business, or related field (preferred).3+ years of experience in digital media, preferably with a focus on retail media or e-commerce.Strong understanding of Retail Media Network including Amazon Ads and Walmart Connect (required)Experience in Target Roundel, Orange Apron and Best Buy My Ads. (Preferred)Familiarity with tools such as Pacvue/Skai, Profitero, Helium 10Strong analytical skills and proficiency in analytics tools (e.g., Excel, Power BI, retail media dashboards)Experience working in Vendor Central; additional Seller Central experience a plusExperience working with media agencies and cross-functional teamsProblem SolvingProven ability to interpret data and translate insights into actionable strategies.Excellent oral and written communication skillsStrong attention to detail and organizational skills; able to manage multiple tasks and timelines effectively.Flexible, adaptable team player with strong interpersonal skillsMust be able to work independently with minimal supervisionCommunicationsInternal: Sales Team, Category team, Marketing Team. Data & Analytic TeamExternal: Agencies and platformsOther RequirementsLimited Travel to business conferences and strategic meetingsBenefits & Perks - What's In It For YouPanasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your…