Oct. 8, 2025

Marketing Specialists

VANDERZIEL MACHINERY SALES INC Grand Rapids, Michigan

The Digital Marketing & Inventory Specialist manages the company’s marketing, website, SEO, Google Ads, and inventory functions while driving sales leads and maintaining a consistent, creative brand image. This role combines technical accuracy with creative vision to effectively promote the company’s machinery sales. • Takes photos and videos of machinery; edits and uploads content to the company website and marketing platforms. • Collaborates with management to develop new marketing materials, digital campaigns, and promotional content that align with the company’s goals and branding. Skills & Qualifications • Proficient in Microsoft Office, Canva, WooCommerce (or similar), CRM systems, and Constant Contact • Skilled in Google Workspace (Gmail, Drive, Analytics, Search Console) and basic photo/video editing • Knowledge of SEO strategies, digital marketing, and content creation • Strong communication, organization, and time management skills • Creative mindset with attention to visual detail and brand consistency • Proven ability to generate leads and engage customers • Self-motivated, problem-solving, and able to work both independently and as part of a team

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