Marketing Specialst

Marketing Specialist Department: Marketing Reports To: VP, Marketing Employment Type: Full-Time | Salary/Exempt What You’ll Do Campaign Strategy & Execution Design, launch, and optimize full-funnel, multi-channel marketing campaigns Align digital and traditional tactics to guide customers from awareness through conversion Turn engagement into qualified leads and measurable results Project & Campaign Management Own campaigns from concept through execution Manage timelines, budgets, and deliverables with precision Ensure campaigns meet business objectives and quality standards Performance & Analytics Track, analyze, and report on campaign performance and ROI Use data to uncover insights and continuously improve results Monitor market trends, competition, and customer behavior Marketing Technology & Automation Leverage and optimize marketing automation and CRM systems for: Lead nurturing Segmentation and targeting Scoring and conversion workflows Innovation & AI Integration Use AI tools to create personalized content, scale outreach, and improve engagement Cross-Functional Collaboration Partner with Sales, Customer Experience, Operations, Legal, and IT Ensure campaigns are compliant, aligned, and effective across the business ✅ What You Bring Bachelor’s degree in Marketing, Communications, or related field 2–5 years of hands-on marketing experience (demand generation preferred) Experience executing multi-channel campaigns (digital + traditional) Strong analytical mindset with experience measuring ROI and KPIs Familiarity with CRM and marketing automation platforms Ability to manage multiple projects in a fast-paced environment Strong communication and collaboration skills

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