Marketing Specialst

Marketing Specialist
Department: Marketing

Reports To: VP, Marketing

Employment Type: Full-Time | Salary/Exempt

About the Role
We’re seeking a driven and versatile Marketing Specialist to execute high-impact campaigns that generate leads, drive sales, and strengthen our brand. This role owns marketing campaigns end-to-end—from strategy and execution to optimization and performance reporting.

You’ll play a key role in building integrated, multi-channel campaigns while collaborating across teams to deliver measurable business results.

What You’ll Do
Campaign Strategy & Execution
Design, launch, and optimize full-funnel, multi-channel marketing campaigns
Align digital and traditional tactics to guide customers from awareness through conversion
Turn engagement into qualified leads and measurable results
Project & Campaign Management
Own campaigns from concept through execution
Manage timelines, budgets, and deliverables with precision
Ensure campaigns meet business objectives and quality standards
Performance & Analytics
Track, analyze, and report on campaign performance and ROI
Use data to uncover insights and continuously improve results
Monitor market trends, competition, and customer behavior
Marketing Technology & Automation
Leverage and optimize marketing automation and CRM systems for:
Lead nurturing
Segmentation and targeting
Scoring and conversion workflows
Innovation & AI Integration
Use AI tools to create personalized content, scale outreach, and improve engagement
Cross-Functional Collaboration
Partner with Sales, Customer Experience, Operations, Legal, and IT
Ensure campaigns are compliant, aligned, and effective across the business

Additional Responsibilities
Support brand consistency across all campaigns
Ensure clear communication of campaign updates and performance
Contribute to ongoing marketing improvements and initiatives

✅ What You Bring
Bachelor’s degree in Marketing, Communications, or related field
2–5 years of hands-on marketing experience (demand generation preferred)
Experience executing multi-channel campaigns (digital + traditional)
Strong analytical mindset with experience measuring ROI and KPIs
Familiarity with CRM and marketing automation platforms
Ability to manage multiple projects in a fast-paced environment
Strong communication and collaboration skills

Work Environment
This role operates in a traditional office setting, with standard equipment and extended periods of computer-based work.

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