Marketing State Lead

We're passionate about being involved and contributing to the success and progress of each of our GIG Communities. In this role, your day will be a balancing act of evaluating metrics, supporting marketing tactics, understanding marketing initiatives, and introducing new opportunities and tactics.Job Responsibilities: • Monitor Market Share: Utilize reports and market research to continuously monitor and analyze market trends, competitor activities, and consumer behaviors to identify opportunities for growth and improvement. • Local Event and Marketing Opportunities Research: Work closely with the ALLO Events Team for local and PON-focused events within markets. • Increase Marketing Efforts: Drive the initiative with the Marketing Team to develop and execute marketing campaigns, advertising opportunities, and promotional activities to increase brand visibility, generate leads, and drive customer engagement within the state's markets. • Proven marketing and media experience, focusing on market growth and ROI analysis.