Marketing Strategist

Position: Marketing Performance Strategist

Benefits
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Wellness resources

Lakewood, CO Hybrid Schedule = WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday

We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.

We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.

For our Lakewood office we are searching for a Marketing Performance Strategist, mainly focused on defining how we measure success across all brands (Alpha Graphics, Post Net, World Options), surface the insights that shape where we invest, and translate performance data into clear recommendations that move the business forward. You will partner closely with IT, Finance, external agencies, and franchise-facing teams.

This is not a reporting role, and it is not a campaign execution seat. This is a strategy role for someone who looks at performance data and asks “what should we do about this”, not “what does this say”.

The Marketing Performance Strategist acts as the strategic right hand to the VP of Marketing. Fortidia US is building a marketing organization where every initiative, every dollar, and every campaign connects directly to revenue, and the Marketing Performance Strategist is at the center of that shift.

The Marketing Performance Strategist will report to the VP of Marketing.
Main Tasks and Responsibilities Performance Architecture

Design and own the end-to-end measurement framework across all brands and channels. Build attribution models that connect marketing activity to franchise-level revenue. Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders.
• Build measurement across paid, organic, email, local, national, and partner channels
• Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost
• Define what we measure, why it matters, and how it connects to business objectives
• Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders
Strategic Insights and Recommendations

Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions. You deliver the interpretation with a recommendation attached.
• Analyze performance across the portfolio to surface opportunities, underperformance, and emerging patterns
• Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, and priorities
• Develop scenario modeling and forecasting to pressure-test plans before committing resources
• Translate data into formats that non-technical stakeholders can act on immediately
Cross-Channel Initiative Tracking

Every active program, campaign, and test across the portfolio should have a single source of truth with metrics tied to revenue. You will build that system and keep it honest.
• Own the initiative tracker: a living view of everything in flight with defined success criteria and measurement plans
• Monitor health in real time, flag risks early, and propose corrective actions proactively
• Ensure every program has a documented post-mortem, building institutional knowledge the team can reference
• Synthesize cross-channel performance to identify compounding effects, cannibalization, or blind spots
Cross-Functional Partnership

Marketing does not operate in isolation, and this role does not either. You will serve as the marketing team’s primary strategic bridge to IT, Finance, and external partners.
• Partner with IT on data infrastructure, reporting systems, CRM integration, and attribution tooling
• Work with Finance on ROI modeling, budget forecasting, and Advertising & Development fund analysis
• Manage the performance relationship with outside media agencies: hold them to KPIs and evaluate spend…