Marketing Strategist

The Marketing & Brand Strategist owns the visual identity, marketing production, and growth marketing engine for Legacy Real Estate and its listings. This is a hands-on creative role with a strategic mandate: produce polished, on-brand marketing at a high tempo while identifying and building the next generation of growth initiatives — including AI-driven marketing systems, expansion campaigns, and broker recruitment marketing. The right candidate is a designer, a marketer, and a forward thinker in equal measure.

Core Responsibilities

Listing Marketing — Design, produce, and maintain marketing for active listings — flyers, brochures, property websites, social announcements, postcards, and signage coordination.
Social Media & Digital Advertising — Plan and execute the company content calendar; draft, design, and schedule weekly posts; manage paid social and digital advertising campaigns; report engagement and performance monthly.
Brand & Design — Maintain and evolve Legacy's brand standards across all assets; design company collateral, presentations, guides, recruiting materials, and client-facing packets.
Website Management — Manage website content updates and property pages in coordination with the company's preferred website vendor; monitor site performance, SEO, and lead capture.
Company Growth Marketing — Develop and execute marketing initiatives that grow the brokerage — broker recruitment campaigns, geographic farming, newsletters, community presence, and event marketing.
AI Strategy & Innovation — Identify, test, and implement AI tools and automation that increase marketing output and quality; act as the company's forward-looking voice on marketing technology and expansion opportunities.

Qualifications

High proficiency in Canva and Adobe Creative Suite (or equivalent professional design software) — a portfolio is required with application.
Demonstrated experience producing marketing across print, digital, social, and web.
Working fluency with AI tools (content generation, image tools, automation) and genuine curiosity about applying them.
Strong writing ability — clean, professional copy without heavy editing.
Self-directed and deadline-driven; able to manage multiple listings and campaigns simultaneously.
Video editing and content capture experience is a strong plus.
Real estate marketing experience is a plus, not a requirement.

Schedule & Location

Primarily remote with required attendance at company meetings and periodic onsite presence at the Salem office for photo/video capture, events, and collaboration.

Compensation

$40–$75 per hour depending on experience and portfolio strength, with potential for benefits, 401(k) matching, and profit sharing. Engagement structure (employee or independent contractor) determined on a per-candidate basis.

Pay: $40.00 - $75.00 per hour

Benefits:

401(k) matching
Health insurance

Work Location: In person