Marketing Strategist

Marketing Strategist Reporting to the Director of Marketing and Public Relations, the Marketing Strategist will work with a team of creatives, digital marketing specialists, designers, developers and accounts team to devise marketing strategies, campaigns, and tactics. You'll join a collaborative and results-oriented team to help shape our clients marketing campaigns. Responsibilities Digital and traditional campaign planning & optimization Research & analysis of consumer behavior and competitive landscape Implementing your vision across display, video, paid social, search & mobile channels Maintaining tracking systems to monitor conversion and funnel activity Project management across campaigns, vendor & client relationships management Requirements BA/BS or equivalent working experience in communications or marketing Previous experience in content marketing, digital marketing, or relationship management. Skills: Advertising, Analysis Skills, Brand Management, Brand Strategy, Campaigns, Custom Media, Customer Relationship Management (CRM), Customer Support/Service, Customer/Consumer Behavior, Diversity, Editing, Email Marketing, Marketing, Marketing Campaign, Marketing Strategy, Online Marketing, Pricing, Procurement Planning, Project/Program Management, Public/Media/Press/Analyst Relations, Relationship Management, Return on Investment (ROI), Sales Management, Supplier Relationship Management (SRM), Systems Maintenance, Team Player, Vendor/Supplier Relations About the Company: Road Media Group