Marketing Strategist

The right candidate has experience developing and communicating strategy to technical or delivery teams, strong A/B testing instincts, and the ability to work independently on a lean team.Core ResponsibilitiesIdentify where churn spikes unexpectedly across the subscriber lifecycle using existing dataDesign and launch A/B tests around retention levers, including disconnect flow interventions and downgrade/value-prop messagingPartner cross-functionally with Product, IT, and Ops teams over the next year to build out lifecycle offersTranslate strategy and testing concepts into clear capability needs for technical teamsPresent program updates, performance, and roadmap to senior marketing leadership (AVP/VP)Build strategic roadmaps tied to test-and-learn initiatives and churn/incremental revenue KPIsRequired Skills/Experience (Must-Haves)Experience developing and communicating capability and testing strategy to technical delivery teamsExperience with retention or churn mitigation strategy and testing, subscription/SVOD preferred but other subscription services consideredProven ability to autonomously lead enterprise strategic initiatives, from discovery through implementationStrong communication skills, able to present to AVP/VP-level leadershipAbility to build business cases and develop strategic testing plansPreferred Skills/Experience (Nice-to-Haves)Streaming or SVOD industry backgroundSmartsheet or Asana familiarityKey Competencies and BehaviorsTech-savvy enough to scope a test for Product/Engineering to build, without owning the technical deliveryComfortable working independently on a lean team, knows when to escalation versus decideStrong relationship builder across the org, self-serves answers rather than waiting for directionSolution-oriented, able to troubleshoot and identify testing opportunitiesNot a technical PM, this is a strategy role, technical delivery background alone is a mismatchWork EnvironmentLocation: Fully remote, any US time zoneCompensation & BenefitsPay Range: The approximate pay range for this position is between $52.00 and $75.00. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.Medical, Dental, & Vision Insurance PlansEmployee-Owned Profit Sharing (ESOP)401K offeredAbout Kelly MitchellAt Kelly Mitchell, our culture is world class. As an employee-owned, women-led organization serving Fortune 500 companies nationwide, we deliver expert service at a moment's notice.Marketing DisclosureBy applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Kelly Mitchell and its affiliates, and contracted partners. Frequency varies for text messages.