Marketing Strategist

Opportunity Name: World Class CRM for 8- & 9- Figure Brands ($120k - $200k/yr)

This role is for lifecycle and retention specialists with hands-on Klaviyo and DTC experience. It is not a fit if your background is mainly in paid media, SEO, B2B marketing automation, or CRM admin/development (Salesforce, HubSpot).

About New Standard

New Standard Co. is not your typical email marketing agency. We are a team of retention specialists committed to driving revenue and loyalty through holistic, data-driven strategies. We work with brands as an extension of their team, optimizing for high-impact KPIs. In a world where acquisition costs are rising and loyalty is fading, we help brands scale sustainably by turning retention into profit.

About the Role

As a CRM Strategist specializing in Email and SMS, you will report directly to the Head of CRM Strategy and lead retention strategy and execution for top-tier 8- and 9-figure DTC brands. You’ll own client communication, campaign planning, lifecycle performance insights, and testing across Klaviyo, Postscript, and other ESPs. This is a senior, hands-on role that requires deep retention expertise, strong analytical skills, and the ability to communicate confidently with C-suite executives.

Responsibilities

Lead end-to-end retention strategy across Email and Omnichannel for high-growth DTC brandsOwn campaign planning, segmentation, automation, and testing across Klaviyo, Postscript, and other ESPsAnalyze performance metrics to uncover insights and build actionable recommendationsCollaborate with copywriters, designers, and data teams to execute cohesive lifecycle campaignsPresent strategies, results, and testing frameworks directly to executive-level clientsBuild retention roadmaps and ensure delivery aligns with client goals and KPIsDocument brand tone, preferences, and segmentation guidelines for consistent executionStay current on platform capabilities, emerging best practices, and retention trendsQualifications

4+ years of CRM, Email/SMS, or lifecycle marketing experience for large DTC brandsDeep hands-on experience with Klaviyo and Postscript (Attentive or Braze a plus)Experience with subscription platforms (Skio and Recharge) is highly preferredFamiliarity with mailers, loyalty programs, and mobile apps is a plusProven ability to manage retention programs for 8- and 9-figure ecommerce brandsStrong analytical skills and comfort working with cohort data and performance dashboardsExcellent communication skills and experience engaging with senior-level stakeholdersMust be able to work U.S. business hoursBenefits

Remote-first culture built on trust, autonomy, and accountabilityOpportunity to work alongside some of the brightest minds in retentionWork with innovative brands on high-impact lifecycle strategiesContract Opportunities also AvailableA collaborative environment that values creativity, data, and growthLeadership and career development opportunities in a growing organizationFlexible time off and a supportive, high-performance teamAdditional Questions

What's the largest annual revenue account you've managed directly?How many 8 & 9 figure brands have you worked with before?From 1-10, how good are you at each of: Klaviyo / Copywriting / Reading Data / Handling intense C-Suite questions on the fly?